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The clinical numbers are remarkable: hair becomes \u003cstrong\u003e9.9 times shinier, 9 times stronger\u003c\/strong\u003e, and shows \u003cstrong\u003eprotein repair after just one use\u003c\/strong\u003e when paired with the full NOUNOU routine.\u003c\/p\u003e\n\u003cp\u003eThe hero is \u003cstrong\u003eRegenerative Organic Certified™ lupin extract\u003c\/strong\u003e, sourced from Mr. Giuseppe Pellegrino's farm in Cutrofiano, Lecce, Italy. Lupins are exceptional in repair-focused hair care because they deliver three repair mechanisms at once: proteins that rebuild the hair structure, polysaccharides that lock in moisture with a protective film, and fatty acids that reinforce resilience against future breakage. Add Amazonian babassu's botanical cousins in caprylic\/capric triglyceride, plus jojoba seed oil and lauroyl lysine amino acid, and you have a conditioner that actually rebuilds rather than just smooths over the damage.\u003c\/p\u003e\n\u003cp\u003eThe texture is silky and shockingly lightweight; the scent is a luminous burst of citrus and verbena opening into a spiced floral heart and settling into warm musk. \u003cstrong\u003e96.7% naturally derived, 97% biodegradable, vegan, made in Italy.\u003c\/strong\u003e Apply, wait 30 seconds, rinse, repeat next wash. Your hair gets to recover on autopilot.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":44841410265279,"sku":"8004608302032","price":53.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/files\/Davines-70032SLC-NOUNOU-COND-250ML-8004608302032-1_2000x-Edited.png?v=1781989248"},{"product_id":"oi-oil-135-ml","title":"OI Oil","description":"\u003cp\u003e\u003cstrong\u003eOil. But, finally, weightless.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMeet \u003cstrong\u003eOI Oil\u003c\/strong\u003e, Davines' multifunctional \"absolute beautifying potion\" and one of the most beloved hair oils on the planet. The genius of this formula isn't just what it does — it's what it doesn't do. It doesn't sit heavy on hair. It doesn't leave a greasy film. It doesn't weigh down fine strands or build up into that dreaded crispy residue. 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Add \u003cstrong\u003esunflower\u003c\/strong\u003e \u003cstrong\u003eseed\u003c\/strong\u003e \u003cstrong\u003eoil\u003c\/strong\u003e, \u003cstrong\u003evitamin\u003c\/strong\u003e \u003cstrong\u003eE\u003c\/strong\u003e, and a built-in \u003cstrong\u003eUV\u003c\/strong\u003e \u003cstrong\u003efilter\u003c\/strong\u003e (ethylhexyl methoxycinnamate) and you've got a product that simultaneously fights frizz, boosts shine, detangles, protects from environmental damage, and conditions every fibre — without the trade-offs that usually come with traditional oils.\u003c\/p\u003e\n\u003cp\u003eUse it before styling for slip and protection, or as a finishing touch for that mirror-glass shine. Works beautifully on every hair type, especially coarse, dry, curly, and coily hair. The signature \u003cstrong\u003eOI fragrance\u003c\/strong\u003e — warm, slightly sweet, with thyme, pine, musk, and amber — lasts for days. \u003cstrong\u003eAward-winning, vegan, made in Italy\u003c\/strong\u003e. A genuine cult product, for genuine reason.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"135 ml","offer_id":45638511886527,"sku":"8004608247593","price":59.5,"currency_code":"CAD","in_stock":true},{"title":"50 ml","offer_id":45638511919295,"sku":"8004608247609","price":26.35,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/files\/Davines-76000FR-oi-oil-135ml-8004608288329-1_2000x-Edited.png?v=1781990244"},{"product_id":"nounou-shampoo-250-ml","title":"NOUNOU Shampoo","description":"\u003cp\u003e\u003cstrong\u003e9× shinier. 9× stronger. Plant-powered.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNOUNOU Shampoo has been reformulated : Regenerative Organic Certified™ lupin extract from Mr. Giuseppe Pellegrino's farm in Cutrofiano, Lecce, Italy is the new hero. Lupin proteins, polysaccharides, and fatty acids reinforce weak hair fibres from cuticle to cortex : the clinical study (full NOUNOU routine of shampoo, conditioner, and oil) measured up to 9.9× shinier hair, up to 9.0× stronger hair, and protein-level repair after just one use. The sulfate-free surfactant system is gentle enough not to strip the colour or processing chemistry it's repairing.\u003c\/p\u003e\n\u003cp\u003eBest for processed, brittle, bleached, coloured, permed, relaxed, or chemically damaged hair. Texture: rich, creamy, velvety lather. Scent: luminous citrus and verbena over a floral-spiced heart, warm musk base. Vegan, 88.5% naturally derived, 97.4% biodegradable. Made in Italy.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":44841419178175,"sku":"8004608300205","price":47.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/files\/Davines-75000UCL-nounou-shampoo-250ml-8004608298588-1_2000x-Edited.png?v=1781989382"},{"product_id":"k18-biomimetic-hairscience-peptide-prep-clarifying-detox-shampoo","title":"K18 Biomimetic Hairscience PEPTIDE PREP™ Clarifying Detox Shampoo","description":"\u003cp\u003e\u003cstrong\u003eThe Ultimate Deep-Clean for a High-Performance Canvas\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eReset your hair and scalp with a detoxifying powerhouse that clears the way for true transformation. The K18 PEPTIDE PREP™ Detox Shampoo is a colour-safe, non-stripping clarifier engineered to remove the stubborn obstacles that dull your hair’s potential. By effectively stripping away 99% of product buildup, 95% of excess oils, and 76% of copper in a single wash, it creates a pristine environment for the K18 Molecular Repair Mask to penetrate deeper and work more effectively. Unlike harsh clarifying shampoos that leave hair feeling straw-like, this pH-optimized formula maintains the delicate balance of your scalp, ensuring hair remains soft, vibrant, and ready for repair.\u003c\/p\u003e","brand":"K18","offers":[{"title":"Default Title","offer_id":44841437954239,"sku":"858511001166","price":56.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/files\/PeptidePrepShampoo.png?v=1781894737"},{"product_id":"amika-soulfood-nourishing-mask","title":"amika Soulfood Nourishing Mask","description":"\u003cp\u003e\u003cstrong\u003eA Deeply Hydrating Drink for Thirsty, Over-Worked Strands\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTransform dry, dull hair into a soft, silky masterpiece with the treatment that started it all. The amika Soulfood Nourishing Mask is a rich, creamy formula engineered to deliver deep-sea hydration and essential nutrients directly into the hair fibre. Infused with Jojoba Seed Oil and amika’s signature Sea Buckthorn, this mask works to repair damage and restore elasticity without the heavy, greasy residue often found in deep conditioners. Whether your hair is recovering from chemical processing or simply needs a moisture boost to survive the Canadian winter, Soulfood leaves every strand feeling remarkably supple, manageable, and full of healthy-looking shine.\u003c\/p\u003e","brand":"amika","offers":[{"title":"500 ml","offer_id":45423418966207,"sku":"840117811720","price":83.0,"currency_code":"CAD","in_stock":true},{"title":"250 ml","offer_id":45423418998975,"sku":"840117811713","price":52.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/files\/amika_220927_PDP_Soulfood_250ml_0476_jar-RGB-trans-shadow-2000x2000.webp?v=1772305324"},{"product_id":"amika-the-shield-anti-humidity-spray","title":"amika The Shield Anti-Humidity Spray","description":"\u003cp\u003e\u003cstrong\u003eThe Invisible 24-Hour Shield Against Frizz and Humidity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDon't let muggy weather or high-heat styling dictate your look. The amika The Shield Anti-Humidity Spray is a high-performance, lightweight mist engineered to form an invisible, weightless barrier over every strand. Clinically proven to protect against frizz and humidity for over 24 hours, this spray ensures your blowout or curls stay sleek and defined regardless of the environment. Infused with heat-activated technology and amika's signature Sea Buckthorn superfruit, it provides a \"style-extending\" effect that keeps hair looking fresh, smooth, and vibrant. 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