{"title":"OI","description":"\u003cp\u003eOI is Davines' award-winning line built around Roucou oil, a beta-carotene-rich extract from the Amazonian Achiote plant. Every product in the range is powered by this single antioxidant ingredient, which smooths frizz, restores shine, and shields hair from heat, UV, and everyday environmental stress.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThe result is softer, glossier, more manageable hair from the very first use. OI works across all hair types and is especially loved by anyone dealing with dryness, coarseness, frizz, or color-treated strands that need extra care. Each formula is sulfate and paraben free, and finishes with OI's signature warm, long-lasting fragrance.\u003c\/p\u003e","products":[{"product_id":"oi-liquid-luster-300-ml","title":"OI Liquid Luster","description":"\u003cp\u003e\u003cstrong\u003e6x shinier hair. One rinse.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOI Liquid Luster is an in-shower glossing treatment built around Roucou oil : extracted from the Bixa Orellana (Achiote) seed, native to the Amazon, packed with carotenoids, vitamin A, and selenium for antioxidant protection. The water-light formula penetrates fast, deposits a silicone-quaternium conditioning film, and rinses out with no weight or residue. Clinically tested at 6 times shinier and 3.5 times silkier hair with one use (vs OI Shampoo alone).\u003c\/p\u003e\n\u003cp\u003eApply post-shampoo to towel-squeezed hair, comb through mid-lengths to ends, rinse. Done in 60 seconds, no processing time. Glass-like finish from the very first wash. The OI signature scent : warm vanilla over a sweet floral and soft woody base. 95% biodegradable ingredients, recycled PET bottle, made in Italy.\u003c\/p\u003e\n","brand":"Davines","offers":[{"title":"Default Title","offer_id":44841404235967,"sku":"8004608298533","price":59.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/files\/Davines-76078UCL-OI-LIQUID-LUSTER-300ml-8004608298533-1_2000x-Edited.png?v=1781990110"},{"product_id":"oi-hair-butter","title":"OI Hair Butter","description":"\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe jar people replace conditioner with.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOI Hair Butter is the OI line's most indulgent format : a rich, silky butter that melts into the hair and leaves it noticeably softer, smoother, and glossier from the first use. Reviews keep using the same words : ride or die, never going back, my hair has never been this soft. Some customers stop buying separate conditioner altogether and just use this.\u003c\/p\u003e\n\u003cp\u003eWhat makes it different is the flexibility : use it as a conditioner after shampoo on medium to coarse hair, as a pre-shampoo mask on fine hair, or both for the days when your hair just needs more. Frizz drops, combing gets easier, and the OI signature scent (warm woods, sweet floral, a long lingering finish) stays with you. Best for dry, coarse, curly, coloured, or frizz-prone hair, plus extensions.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":44841406365887,"sku":"8004608298519","price":56.1,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/files\/Davines-76038UCL-OI-HAIR-BUTTER-250ml-8004608298519-1_2000x-Edited.png?v=1781989915"},{"product_id":"oi-conditioner","title":"OI Conditioner","description":"\u003cp\u003e\u003cstrong\u003eThe award-winner.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOI Conditioner has been the cult-favourite Davines conditioner for a decade : Refinery29's 2015 Beauty Innovator Award, InStyle's 2017 Best Beauty Buy, and an unbroken line of customer reviews using words like \"obsessed\" and \"holy grail.\" The newly revamped formula keeps the Roucou oil (Bixa Orellana Seed Oil) from the Amazon as the hero ingredient : carotenoids, vitamin A, and selenium that protect the hair from UV and environmental damage while delivering signature softness and shine. The cream is rich enough for dry, frizzy, damaged, colour-treated, or curly hair, but light enough not to weigh down most fine hair when used on the ends.\u003c\/p\u003e\n\u003cp\u003eThe signature OI fragrance lingers for days : aromatic thyme and pine, sweet floral, warm musk and amber. Strong by design : a defining feature of the OI line. Vegan, 87.5% naturally derived. Made in Italy.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"250 ml","offer_id":45640651276479,"sku":"8004608298496","price":53.55,"currency_code":"CAD","in_stock":true},{"title":"75 ml","offer_id":45640651309247,"sku":"8004608298441","price":18.7,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/files\/Davines-76043UCL-OI-CONDITIONER-250ml-8004608298496-1_2000x-Edited.png?v=1781989728"},{"product_id":"oi-oil-135-ml","title":"OI Oil","description":"\u003cp\u003e\u003cstrong\u003eOil. But, finally, weightless.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMeet \u003cstrong\u003eOI Oil\u003c\/strong\u003e, Davines' multifunctional \"absolute beautifying potion\" and one of the most beloved hair oils on the planet. The genius of this formula isn't just what it does — it's what it doesn't do. It doesn't sit heavy on hair. It doesn't leave a greasy film. It doesn't weigh down fine strands or build up into that dreaded crispy residue. Apply it once and you'll understand why reviewers describe their hair as feeling \"like cotton\" and shining \"like glass.\"\u003c\/p\u003e\n\u003cp\u003ePowered by \u003cstrong\u003eRoucou\u003c\/strong\u003e \u003cstrong\u003eoil\u003c\/strong\u003e, the Amazonian Achiote extract that contains \u003cstrong\u003e100 times more beta-carotene than carrots\u003c\/strong\u003e, plus \u003cstrong\u003eMauritia\u003c\/strong\u003e \u003cstrong\u003eflexuosa\u003c\/strong\u003e (\u003cstrong\u003eBuriti\u003c\/strong\u003e) \u003cstrong\u003efruit\u003c\/strong\u003e \u003cstrong\u003eoil\u003c\/strong\u003e, another Amazonian botanical prized by Indigenous communities for protecting hair against sun and harsh climate. Add \u003cstrong\u003esunflower\u003c\/strong\u003e \u003cstrong\u003eseed\u003c\/strong\u003e \u003cstrong\u003eoil\u003c\/strong\u003e, \u003cstrong\u003evitamin\u003c\/strong\u003e \u003cstrong\u003eE\u003c\/strong\u003e, and a built-in \u003cstrong\u003eUV\u003c\/strong\u003e \u003cstrong\u003efilter\u003c\/strong\u003e (ethylhexyl methoxycinnamate) and you've got a product that simultaneously fights frizz, boosts shine, detangles, protects from environmental damage, and conditions every fibre — without the trade-offs that usually come with traditional oils.\u003c\/p\u003e\n\u003cp\u003eUse it before styling for slip and protection, or as a finishing touch for that mirror-glass shine. Works beautifully on every hair type, especially coarse, dry, curly, and coily hair. The signature \u003cstrong\u003eOI fragrance\u003c\/strong\u003e — warm, slightly sweet, with thyme, pine, musk, and amber — lasts for days. \u003cstrong\u003eAward-winning, vegan, made in Italy\u003c\/strong\u003e. A genuine cult product, for genuine reason.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"135 ml","offer_id":45638511886527,"sku":"8004608247593","price":59.5,"currency_code":"CAD","in_stock":true},{"title":"50 ml","offer_id":45638511919295,"sku":"8004608247609","price":26.35,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/files\/Davines-76000FR-oi-oil-135ml-8004608288329-1_2000x-Edited.png?v=1781990244"},{"product_id":"oi-shampoo-280-ml","title":"OI Shampoo","description":"\u003cp\u003e\u003cstrong\u003eMilky-smooth. Luxuriously scented. Habit-forming.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMeet \u003cstrong\u003eOI Shampoo\u003c\/strong\u003e, Davines' best-selling daily cleanser and the first step in the most cult-followed haircare ritual in the salon world. The texture is the first thing you notice — a creamy, velvety lather that feels closer to a body cream than a shampoo. The second thing is the scent: that unmistakable warm, thyme-and-pine, musk-and-amber OI fragrance that lingers on hair long after the shower's over.\u003c\/p\u003e\n\u003cp\u003ePowered by \u003cstrong\u003eRoucou\u003c\/strong\u003e \u003cstrong\u003eoil\u003c\/strong\u003e, an antioxidant powerhouse pressed from the seeds of Amazonian Achiote — a plant that contains 1\u003cstrong\u003e00 times more beta-carotene than carrots\u003c\/strong\u003e and offers natural protection against environmental damage, UV exposure, and the signs of aging in hair. The formula is \u003cstrong\u003esulphate-free\u003c\/strong\u003e and \u003cstrong\u003eparaben-free\u003c\/strong\u003e, using a gentle plant-derived cleansing system that respects the scalp's natural barrier while still delivering that satisfying salon-grade lather. \u003cstrong\u003ePanthenol\u003c\/strong\u003e (\u003cstrong\u003ePro-Vitamin B5\u003c\/strong\u003e) floods strands with moisture and \u003cstrong\u003esunflower\u003c\/strong\u003e \u003cstrong\u003eseed\u003c\/strong\u003e \u003cstrong\u003eoil\u003c\/strong\u003e adds natural shine.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that's softer, shinier, and visibly more full-bodied from the very first wash. Suitable for every hair type — fine, thick, curly, straight, coloured, healthy, or in recovery. \u003cstrong\u003eAward-winning, vegan, and made in Italy\u003c\/strong\u003e. Follow with OI Conditioner and OI All In One Milk for the full ritual.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"280 ml","offer_id":45638490489023,"sku":"8004608247630","price":45.9,"currency_code":"CAD","in_stock":true},{"title":"50 ml","offer_id":45638490521791,"sku":"8004608298380","price":17.85,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/files\/Davines-76004UCL-OI-SHAMPOO-280ml-8004608298489-1_2000x-Edited.png?v=1781990430"},{"product_id":"oi-all-in-one-milk-135-ml","title":"OI All In One Milk","description":"\u003cp\u003e\u003cstrong\u003eThe product everyone ends up owning. Eventually.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMeet \u003cstrong\u003eOI All In One Milk\u003c\/strong\u003e, Davines' multi-award-winning leave-in spray that has earned the kind of cult following most brands can only dream of. Read the reviews and you'll see the same pattern, over and over: \"I've been using this for ten years.\" \"My hair has never been this soft.\" \"I won't switch to anything else.\" It's the product clients ask their stylists about by name — and the one stylists quietly buy for themselves.\u003c\/p\u003e\n\u003cp\u003eThe reason it works is the breadth of what it does. One spray controls frizz, detangles tangles, hydrates dry strands, shields hair from heat damage up to \u003cstrong\u003e230°C \/ 446°F\u003c\/strong\u003e, and adds the kind of weightless, naturally radiant shine that makes hair look professionally styled even when it isn't. It's powered by \u003cstrong\u003eRoucou\u003c\/strong\u003e \u003cstrong\u003eoil\u003c\/strong\u003e (Amazonian Achiote, rich in beta-carotene and vitamin A), \u003cstrong\u003ePro-Vitamin B5\u003c\/strong\u003e for deep moisture, and a functional amino complex that helps hair resist mechanical and thermal stress. \u003cstrong\u003e94.7% naturally derived\u003c\/strong\u003e, vegan, and made with care in Italy.\u003c\/p\u003e\n\u003cp\u003eThe signature scent is the part that turns first-time triers into for-life buyers: a complex, sensorial blend of thyme and pine, settling into musk and amber. Lightweight enough for fine hair, hydrating enough for coarse, and a non-negotiable in every great blowout routine. \u003cstrong\u003eAward winner — Strategist 100 NY 2026\u003c\/strong\u003e. A best-seller for a reason.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"135 ml","offer_id":45638336708799,"sku":"8004608298526","price":47.6,"currency_code":"CAD","in_stock":true},{"title":"50 ml","offer_id":45638336741567,"sku":"8004608298472","price":22.1,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/files\/Davines-76119UCL-OI-ALL-IN-ONE-MILK-135ml-8004608298526-1_2000x-Edited.png?v=1781989514"},{"product_id":"oi-hand-balm-75-ml","title":"OI Hand Balm","description":"\u003cp\u003e\u003cstrong\u003eItalian hand care for Canadian winters.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMeet \u003cstrong\u003eOI Hand Balm\u003c\/strong\u003e, the nourishing hand cream built for the seasons that wage war on your skin: brutal Canadian cold, dry indoor heat, harsh wash days, and the kind of wind that makes you wonder why you live here in February. One pea-sized pump leaves hands soft, supple, and visibly more youthful — without that greasy, slippery aftermath that makes you avoid touching anything for ten minutes.\u003c\/p\u003e\n\u003cp\u003ePowered by a \u003cstrong\u003etriple botanical oil blend \u003c\/strong\u003eof cold-pressed olive, sweet almond, and jojoba, plus the iconic \u003cstrong\u003eRoucou\u003c\/strong\u003e \u003cstrong\u003eoil\u003c\/strong\u003e (Amazonian Achiote seed, rich in carotenoids, vitamin A, and selenium) for antioxidant defence against environmental damage. \u003cstrong\u003eWalnut seed extract \u003c\/strong\u003eand\u003cstrong\u003e vitamin E\u003c\/strong\u003e layer on additional antioxidant protection, while allantoin soothes the kind of cracked, irritated skin that comes with constant hand washing.\u003c\/p\u003e\n\u003cp\u003eThe texture is rich without being heavy. Absorbs in under a minute. Leaves behind the unmistakable \u003cstrong\u003eOI\u003c\/strong\u003e \u003cstrong\u003efragrance\u003c\/strong\u003e — that warm, slightly sweet, complex Davines scent that has its own loyal following and earns compliments in elevators. Packaged in a recyclable aluminium tube small enough for any handbag, salon station, or bedside drawer. (Most people end up with three.)\u003c\/p\u003e\n","brand":"Davines","offers":[{"title":"Default Title","offer_id":44841413607615,"sku":"8004608298847","price":24.65,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/files\/Davines-76015UCL-OI-HAND-BALM-75ml-8004608298847-1_2000x-Edited.png?v=1781989995"},{"product_id":"oi-body-wash-280-ml","title":"OI Body Wash","description":"\u003cp\u003e\u003cstrong\u003eThe scent that walks into the room before you do.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMeet OI Body Wash, the shower gel for everyone who has ever stepped out of a Davines salon and immediately wondered why they smell so unreasonably good. The iconic OI fragrance — warm, almost honey-sweet, lifted with grapefruit and lavender, settling into a soft musk that lingers on skin for hours — is no longer just for your hair. It's now the way you start your morning, end your evening, and, judging by review after review, get stopped in elevators.\u003c\/p\u003e\n\u003cp\u003eBeyond the scent, this is a genuinely excellent body wash. A gentle, plant-derived cleanser blend (coco-glucoside, mild betaines, sodium cocoyl glycinate) cleans without stripping. \u003cstrong\u003eRoucou\u003c\/strong\u003e \u003cstrong\u003eoil\u003c\/strong\u003e — extracted from Amazonian Achiote seeds and packed with carotenoids, vitamin A, and selenium — adds antioxidant protection, while glycerin, sunflower seed oil, and vitamin E flood skin with moisture as you rinse. The foam is creamy, the formula is concentrated (a little goes a long way), and the bottle is recycled PET because Davines wouldn't have it any other way.\u003c\/p\u003e\n\u003cp\u003eVegan, sulphate-free, and made in Italy. Pair with OI Shampoo and OI Conditioner for the full signature-scent experience, head to toe.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":44841413640383,"sku":"8004608298854","price":29.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/files\/Davines-76017UCL-OI-BODY-WASH-280ml-8004608298854-1_5000x-Edited.png?v=1781989662"},{"product_id":"oi-souffle","title":"OI Soufflé","description":"\u003cp\u003e\u003cstrong\u003eFinally : OI for fine hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOI Soufflé is the leave-in that completes the OI line : built for fine to medium hair that loves the OI scent and shine but can't handle the richness of OI Hair Butter or OI Oil. The transformative formula starts as a liquid in the bottle, foams up when you dispense it, and disappears into the hair without weighing it down.\u003c\/p\u003e\n\u003cp\u003eWhat makes it stand out : 2.3x more shine compared to shampoo alone (per Davines testing), heat protection up to 230°C \/ 446°F for blow-drying and hot tools, and the same iconic Roucou oil that runs through the entire OI line, paired with chicory root extract and plant-based amino acids for a silkening, full-bodied effect.\u003c\/p\u003e\n\u003cp\u003eBest for fine, medium, straight, wavy, or loosely curly hair. Skip for tight 3c\/4a curls : the formula doesn't have the slip those textures need. 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The second thing is the scent: that unmistakable warm, thyme-and-pine, musk-and-amber \u003cstrong\u003eOI fragrance\u003c\/strong\u003e that lingers on hair long after the shower's over.\u003c\/p\u003e\n\u003cp\u003ePowered by \u003cstrong\u003eRoucou\u003c\/strong\u003e \u003cstrong\u003eoil\u003c\/strong\u003e, an antioxidant powerhouse pressed from the seeds of Amazonian Achiote — a plant that contains \u003cstrong\u003e100 times more beta-carotene than carrots \u003c\/strong\u003eand offers natural protection against environmental damage, UV exposure, and the signs of aging in hair. The formula is \u003cstrong\u003esulphate-free and paraben-free\u003c\/strong\u003e, using a gentle plant-derived cleansing system that respects the scalp's natural barrier while still delivering that satisfying salon-grade lather. \u003cstrong\u003ePanthenol\u003c\/strong\u003e (\u003cstrong\u003ePro-Vitamin B5\u003c\/strong\u003e) floods strands with moisture and \u003cstrong\u003esunflower\u003c\/strong\u003e \u003cstrong\u003eseed oil\u003c\/strong\u003e adds natural shine.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that's softer, shinier, and visibly more full-bodied from the very first wash. Suitable for every hair type — fine, thick, curly, straight, coloured, healthy, or in recovery. \u003cstrong\u003eAward-winning, vegan, and made in Italy\u003c\/strong\u003e. Follow with OI Conditioner and OI All In One Milk for the full ritual.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":45640734769343,"sku":"8004608247647","price":118.15,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/files\/OiShampoo1Litre.png?v=1781896992"},{"product_id":"oi-conditioner-1-litre","title":"OI Conditioner 1 Litre","description":"\u003cp\u003e\u003cstrong\u003eThe award-winner.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOI Conditioner has been the cult-favourite Davines conditioner for a decade : Refinery29's 2015 Beauty Innovator Award, InStyle's 2017 Best Beauty Buy, and an unbroken line of customer reviews using words like \"obsessed\" and \"holy grail.\" The newly revamped formula keeps the Roucou oil (Bixa Orellana Seed Oil) from the Amazon as the hero ingredient : carotenoids, vitamin A, and selenium that protect the hair from UV and environmental damage while delivering signature softness and shine. The cream is rich enough for dry, frizzy, damaged, colour-treated, or curly hair, but light enough not to weigh down most fine hair when used on the ends.\u003c\/p\u003e\n\u003cp\u003eThe signature OI fragrance lingers for days : aromatic thyme and pine, sweet floral, warm musk and amber. Strong by design : a defining feature of the OI line. Vegan, 87.5% naturally derived. Made in Italy.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":45640746074303,"sku":"8004608266501","price":131.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/files\/OIConditioner1litre.png?v=1781897051"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/collections\/Davines-oi-range-situational-4_2000x_102b1e09-9c20-4658-bdb8-92882357903f.webp?v=1782361902","url":"https:\/\/deosastudio.com\/collections\/oi.oembed","provider":"Deosa Studio","version":"1.0","type":"link"}