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The hero is Regenerative Organic Certified™ buckwheat extract from Mr. Michele Aina's farm in Romentino, Italy : polysaccharides lock in moisture, antioxidants shield against environmental damage.\u003c\/p\u003e\n\u003cp\u003eThe clinical proof: ex vivo testing showed SOLU effectively washes away nickel, cadmium, and lead deposits left by urban pollution. Use every second or third wash in place of regular shampoo. Texture is dense and grainy, transforming into a creamy lather. Fragrance is citrus and spice over delicate florals and warm musk. Vegan, 93.2% naturally derived, 99.9% biodegradable. 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Reviews keep using the same words : ride or die, never going back, my hair has never been this soft. Some customers stop buying separate conditioner altogether and just use this.\u003c\/p\u003e\n\u003cp\u003eWhat makes it different is the flexibility : use it as a conditioner after shampoo on medium to coarse hair, as a pre-shampoo mask on fine hair, or both for the days when your hair just needs more. Frizz drops, combing gets easier, and the OI signature scent (warm woods, sweet floral, a long lingering finish) stays with you. 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The clinical results land where it matters: \u003cstrong\u003e2.4 times smoother hair after a single use, 10 times more hydration\u003c\/strong\u003e, and \u003cstrong\u003e72 hours of frizz control \u003c\/strong\u003ewhen used as part of the full LOVE SMOOTHING routine. Apply, wait 30 seconds, rinse. That's the whole ritual.\u003c\/p\u003e\n\u003cp\u003eThe hero ingredient is \u003cstrong\u003eRegenerative Organic Certified™ apple pulp extract\u003c\/strong\u003e, sourced from Mr. Francesco Querzola's farm in Borgo Val di Taro, Parma, Italy. \u003cstrong\u003eApple pulp is naturally rich in carbohydrates that lock moisture into the hair shaft \u003c\/strong\u003eand \u003cstrong\u003eantioxidants that protect the cuticle from oxidative damage\u003c\/strong\u003e — exactly what thick, dry, frizz-prone hair needs to lie flat without losing softness. Combined with \u003cstrong\u003eAmazonian babassu seed oil, shea butter ethyl esters, inulin, and olive-derived ethyl olivate\u003c\/strong\u003e, the formula delivers genuinely deep nourishment in a texture that still rinses clean.\u003c\/p\u003e\n\u003cp\u003eThe feel is rich and enveloping; the scent is a fresh wash of zesty citrus and delicate florals settling into a soft musky base. \u003cstrong\u003e95.4% naturally derived, 92.3% biodegradable, vegan, made in Italy\u003c\/strong\u003e. A non-negotiable wash-day step for anyone who's tired of having to fight their hair to wear it down.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":44841410232511,"sku":"8004608301981","price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/files\/Davines-70011SLC-LOVE-SMOOTHING-MASK-250ML-8004608301981-1_2000x-Edited.png?v=1781985380"},{"product_id":"love-curl-mask-250-ml","title":"LOVE CURL Mask","description":"\u003cp\u003e\u003cstrong\u003e30 seconds. Zero breakage. Your curls thank you.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMeet \u003cstrong\u003eLOVE CURL Mask\u003c\/strong\u003e, Davines' deep-nourishment treatment for wavy and curly hair that's tired of choosing between a 20-minute mask routine and well-treated coils. 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The amika Soulstruck Nourishing Dry Hair Mask is a mess-free, leave-in aerosol formula engineered to deliver the intensive benefits of a traditional hair mask without the need for a shower or a rinse. Using a weightless mist, it instantly infuses dry, brittle hair with moisture and strength between wash days. Infused with strengthening Vegan Silk Protein and amika’s signature Sea Buckthorn, Soulstruck reinforces the hair fibre from within while providing a silky-smooth finish. 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The ultra-light mist instantly detangles wet hair, delivers softness and shine without weight, and shields strands from heat damage up to 230°C \/ 446°F. Hibiscus antioxidants neutralize free radicals; sugar-derived polyglyceryl emollients replace silicones for a cleaner finish.\u003c\/p\u003e\n\u003cp\u003eBest for daily use across all hair types : fine to coarse, straight to curly, colour-treated to natural. Apply 10 to 15 sprays to towel-dried hair after washing. No rinse, no residue, no buildup. 50% more manageable hair with the full DEDE routine. Vegan, 97.2% naturally derived, 99.3% biodegradable. Made in Italy.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":45639395082431,"sku":"8004608300151","price":48.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/files\/Davines-70023UCL-DEDE-LEAVE-IN-COND-250ML-8004608300151-1_2000x-Edited.png?v=1781972507"},{"product_id":"oi-souffle","title":"OI Soufflé","description":"\u003cp\u003e\u003cstrong\u003eFinally : OI for fine hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOI Soufflé is the leave-in that completes the OI line : built for fine to medium hair that loves the OI scent and shine but can't handle the richness of OI Hair Butter or OI Oil. The transformative formula starts as a liquid in the bottle, foams up when you dispense it, and disappears into the hair without weighing it down.\u003c\/p\u003e\n\u003cp\u003eWhat makes it stand out : 2.3x more shine compared to shampoo alone (per Davines testing), heat protection up to 230°C \/ 446°F for blow-drying and hot tools, and the same iconic Roucou oil that runs through the entire OI line, paired with chicory root extract and plant-based amino acids for a silkening, full-bodied effect.\u003c\/p\u003e\n\u003cp\u003eBest for fine, medium, straight, wavy, or loosely curly hair. Skip for tight 3c\/4a curls : the formula doesn't have the slip those textures need. Award-winning, 96% naturally derived, vegan, made in Italy.\u003c\/p\u003e\n","brand":"Davines","offers":[{"title":"Default Title","offer_id":45640731656383,"sku":"8004608291541","price":55.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/files\/Davines-76139UCL-OI-SOUFFLE-125ml-8.26RESIZED_2000x-Edited.png?v=1781990770"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/collections\/Davines-70034SLC-NOUNOU-MASK-250ML-8004608302049-1_2000x-Edited.png?v=1781993592","url":"https:\/\/deosastudio.com\/collections\/treatments.oembed","provider":"Deosa Studio","version":"1.0","type":"link"}