{"product_id":"k18-triplebright-oxidation-defense-purple-shampoo","title":"K18 TripleBright Oxidation Defense Purple Shampoo","description":"\u003cp\u003e\u003cstrong\u003eThe blonde fix without the purple cast.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eK18 TripleBright is the brand's first purple shampoo, and it solves the problems that make most purple shampoos frustrating. It doesn't overtone the hair purple. It doesn't dry the strands out. It doesn't stain your hands, your bath mat, or your towels. And it actually addresses why blonde hair turns brassy in the first place : not just the symptoms.\u003c\/p\u003e\n\u003cp\u003eThe triple-action technology does three things at once: it removes the metals and minerals that hard water deposits onto the hair (one wash clears up to three months of buildup, per K18's testing), it neutralizes existing brass with a precision violet technology that won't overtone, and it defends against future brassiness using a biopolymer that prevents reattachment of those metals on the next wash.\u003c\/p\u003e\n\u003cp\u003eFoam format, 1 to 3 minute application, works on blonde, highlighted, grey, platinum, and lifted hair. 4.9 stars on K18's site. Vegan, cruelty-free.\u003c\/p\u003e","brand":"K18","offers":[{"title":"Default Title","offer_id":45640733982911,"sku":"990022400288","price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/files\/TripleBright_e9e426b6-c555-43aa-b3e5-388b6a7e1346.png?v=1781893121","url":"https:\/\/deosastudio.com\/products\/k18-triplebright-oxidation-defense-purple-shampoo","provider":"Deosa Studio","version":"1.0","type":"link"}