{"product_id":"oi-shampoo-1-litre","title":"OI Shampoo 1 Litre","description":"\u003cp\u003e\u003cstrong\u003eMilky-smooth. Luxuriously scented. Habit-forming.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMeet \u003cstrong\u003eOI Shampoo\u003c\/strong\u003e, Davines' best-selling daily cleanser and the first step in the most cult-followed haircare ritual in the salon world. The texture is the first thing you notice — a creamy, velvety lather that feels closer to a body cream than a shampoo. The second thing is the scent: that unmistakable warm, thyme-and-pine, musk-and-amber \u003cstrong\u003eOI fragrance\u003c\/strong\u003e that lingers on hair long after the shower's over.\u003c\/p\u003e\n\u003cp\u003ePowered by \u003cstrong\u003eRoucou\u003c\/strong\u003e \u003cstrong\u003eoil\u003c\/strong\u003e, an antioxidant powerhouse pressed from the seeds of Amazonian Achiote — a plant that contains \u003cstrong\u003e100 times more beta-carotene than carrots \u003c\/strong\u003eand offers natural protection against environmental damage, UV exposure, and the signs of aging in hair. The formula is \u003cstrong\u003esulphate-free and paraben-free\u003c\/strong\u003e, using a gentle plant-derived cleansing system that respects the scalp's natural barrier while still delivering that satisfying salon-grade lather. \u003cstrong\u003ePanthenol\u003c\/strong\u003e (\u003cstrong\u003ePro-Vitamin B5\u003c\/strong\u003e) floods strands with moisture and \u003cstrong\u003esunflower\u003c\/strong\u003e \u003cstrong\u003eseed oil\u003c\/strong\u003e adds natural shine.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that's softer, shinier, and visibly more full-bodied from the very first wash. Suitable for every hair type — fine, thick, curly, straight, coloured, healthy, or in recovery. \u003cstrong\u003eAward-winning, vegan, and made in Italy\u003c\/strong\u003e. Follow with OI Conditioner and OI All In One Milk for the full ritual.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":45640734769343,"sku":"8004608247647","price":118.15,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/files\/OiShampoo1Litre.png?v=1781896992","url":"https:\/\/deosastudio.com\/products\/oi-shampoo-1-litre","provider":"Deosa Studio","version":"1.0","type":"link"}