{"product_id":"oi-shampoo-280-ml","title":"OI Shampoo","description":"\u003cp\u003e\u003cstrong\u003eMilky-smooth. Luxuriously scented. Habit-forming.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMeet \u003cstrong\u003eOI Shampoo\u003c\/strong\u003e, Davines' best-selling daily cleanser and the first step in the most cult-followed haircare ritual in the salon world. The texture is the first thing you notice — a creamy, velvety lather that feels closer to a body cream than a shampoo. The second thing is the scent: that unmistakable warm, thyme-and-pine, musk-and-amber OI fragrance that lingers on hair long after the shower's over.\u003c\/p\u003e\n\u003cp\u003ePowered by \u003cstrong\u003eRoucou\u003c\/strong\u003e \u003cstrong\u003eoil\u003c\/strong\u003e, an antioxidant powerhouse pressed from the seeds of Amazonian Achiote — a plant that contains 1\u003cstrong\u003e00 times more beta-carotene than carrots\u003c\/strong\u003e and offers natural protection against environmental damage, UV exposure, and the signs of aging in hair. The formula is \u003cstrong\u003esulphate-free\u003c\/strong\u003e and \u003cstrong\u003eparaben-free\u003c\/strong\u003e, using a gentle plant-derived cleansing system that respects the scalp's natural barrier while still delivering that satisfying salon-grade lather. \u003cstrong\u003ePanthenol\u003c\/strong\u003e (\u003cstrong\u003ePro-Vitamin B5\u003c\/strong\u003e) floods strands with moisture and \u003cstrong\u003esunflower\u003c\/strong\u003e \u003cstrong\u003eseed\u003c\/strong\u003e \u003cstrong\u003eoil\u003c\/strong\u003e adds natural shine.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that's softer, shinier, and visibly more full-bodied from the very first wash. Suitable for every hair type — fine, thick, curly, straight, coloured, healthy, or in recovery. \u003cstrong\u003eAward-winning, vegan, and made in Italy\u003c\/strong\u003e. Follow with OI Conditioner and OI All In One Milk for the full ritual.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"280 ml","offer_id":45638490489023,"sku":"8004608247630","price":45.9,"currency_code":"CAD","in_stock":true},{"title":"50 ml","offer_id":45638490521791,"sku":"8004608298380","price":17.85,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/0830\/1759\/files\/Davines-76004UCL-OI-SHAMPOO-280ml-8004608298489-1_2000x-Edited.png?v=1781990430","url":"https:\/\/deosastudio.com\/products\/oi-shampoo-280-ml","provider":"Deosa Studio","version":"1.0","type":"link"}