- 87% Reduction in Breakage: Clinically proven to significantly mend damaged hair when used as a weekly treatment.
- 8x More Conditioned: Leaves hair feeling remarkably soft, supple, and healthy-looking after a single application.
- 3.2x Stronger Hair: Rebuilds the internal structure of the hair fibre to prevent mid-length snapping and split ends.
- Intensive Moisture Infusion: Drenches parched, over-processed hair in a rich veil of hydration and nutrients.
- Enhanced Shine & Manageability: Smooths the hair cuticle to reflect light and make detangling even the most stubborn knots effortless.
- Bond Cure Technology: A proprietary complex that specifically repairs the hydrogen bonds most prone to breakage.
- Sea Buckthorn (Obliphica): One of the few plant sources of Omega 7, this "superfruit" promotes overall hair health and elasticity.
- Plant Butter Blend: Contains Mango Seed Butter, Shea Butter, and Borage Oil, rich in vitamins and fatty acids to nourish the hair.
- Vegan Proteins: A blend of hydrolyzed soy, wheat, and corn proteins to provide essential amino acids for structural repair.
- Clean Formula: Vegan-certified and free from sulfates (SLS, SLES, ALS), parabens, phthalates, and mineral oil.
- Colour-Safe: Specifically designed to maintain the integrity of professional colour and chemically treated hair.
- 1. Preparation: After washing with amika The Kure Bond Repair Shampoo, gently squeeze out excess water.
- 2. Apply: Massage a generous amount through the hair from mid-lengths to ends.
- 3. Wait: Allow the bond-repairing formula to penetrate for 10 minutes. For an even deeper treatment, cover with a warm towel or plastic cap.
- 4. Rinse: Rinse thoroughly with lukewarm or cool water to seal the cuticle and lock in the repair.
- 5. Frequency: Use once a week as an intensive treatment. For extremely damaged or over-processed hair, use every other wash until the hair's strength is restored.
- 6. Pro Tip: To prevent future damage, use this mask before a big colour service to ensure your hair is in its strongest possible state.
Is this mask too heavy for fine hair?
This is amika's richest mask. If you have fine hair that is damaged, we recommend using the 100 mL tube version and applying it strictly to the mid-lengths and ends once a week to avoid weighing down your volume at the root.
How is this different from the Soulfood mask?
Soulfood is a "maintenance" mask designed for general hydration and nourishment. The Kure Intense Mask is a "repair" mask specifically for damaged, brittle, or chemically over-processed hair that needs to rebuild its internal strength.
Can I leave this mask in overnight?
While you can, it isn't necessary! The Kure delivers its maximum bond-repairing benefits within 10 minutes. For a dedicated overnight treatment, we recommend the amika Dream Routine.
The Clinical-Strength Emergency Room for Damaged Hair
When your hair is at its breaking point, it’s time to call in the heavy hitters. The amika The Kure Intense Bond Repair Mask is an ultra-rich, buttery treatment engineered to deliver intensive repair and deep-sea hydration. Powered by amika's innovative Bond Cure Technology, this mask targets the most abundant bonds in the hair fibre, clinically proven to result in hair that is 3.2 times stronger and 8 times more conditioned after just one use. Infused with a potent blend of Mango Seed Butter, Shea Butter, and Borage Oil, it fills in the gaps of damaged cuticles to significantly reduce breakage and prevent future split ends. Whether your hair is recovering from a platinum blonde transformation or years of heat styling, this mask restores every strand to its softest, healthiest, and most resilient state.
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- 87% Reduction in Breakage: Clinically proven to significantly mend damaged hair when used as a weekly treatment.
- 8x More Conditioned: Leaves hair feeling remarkably soft, supple, and healthy-looking after a single application.
- 3.2x Stronger Hair: Rebuilds the internal structure of the hair fibre to prevent mid-length snapping and split ends.
- Intensive Moisture Infusion: Drenches parched, over-processed hair in a rich veil of hydration and nutrients.
- Enhanced Shine & Manageability: Smooths the hair cuticle to reflect light and make detangling even the most stubborn knots effortless.
- Bond Cure Technology: A proprietary complex that specifically repairs the hydrogen bonds most prone to breakage.
- Sea Buckthorn (Obliphica): One of the few plant sources of Omega 7, this "superfruit" promotes overall hair health and elasticity.
- Plant Butter Blend: Contains Mango Seed Butter, Shea Butter, and Borage Oil, rich in vitamins and fatty acids to nourish the hair.
- Vegan Proteins: A blend of hydrolyzed soy, wheat, and corn proteins to provide essential amino acids for structural repair.
- Clean Formula: Vegan-certified and free from sulfates (SLS, SLES, ALS), parabens, phthalates, and mineral oil.
- Colour-Safe: Specifically designed to maintain the integrity of professional colour and chemically treated hair.
- 1. Preparation: After washing with amika The Kure Bond Repair Shampoo, gently squeeze out excess water.
- 2. Apply: Massage a generous amount through the hair from mid-lengths to ends.
- 3. Wait: Allow the bond-repairing formula to penetrate for 10 minutes. For an even deeper treatment, cover with a warm towel or plastic cap.
- 4. Rinse: Rinse thoroughly with lukewarm or cool water to seal the cuticle and lock in the repair.
- 5. Frequency: Use once a week as an intensive treatment. For extremely damaged or over-processed hair, use every other wash until the hair's strength is restored.
- 6. Pro Tip: To prevent future damage, use this mask before a big colour service to ensure your hair is in its strongest possible state.
Is this mask too heavy for fine hair?
This is amika's richest mask. If you have fine hair that is damaged, we recommend using the 100 mL tube version and applying it strictly to the mid-lengths and ends once a week to avoid weighing down your volume at the root.
How is this different from the Soulfood mask?
Soulfood is a "maintenance" mask designed for general hydration and nourishment. The Kure Intense Mask is a "repair" mask specifically for damaged, brittle, or chemically over-processed hair that needs to rebuild its internal strength.
Can I leave this mask in overnight?
While you can, it isn't necessary! The Kure delivers its maximum bond-repairing benefits within 10 minutes. For a dedicated overnight treatment, we recommend the amika Dream Routine.
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