- Protects Colour Integrity: Prevents the cuticle from swelling excessively, which helps your professional colour last longer and stay brighter.
- Enhanced Shine & Smoothness: Keeps the hair surface smooth, allowing light to reflect more evenly for a healthy, luminous glow.
- Daily Resilience: Strengthens hair against the mechanical damage of daily brushing and environmental stressors.
- Gentle Scalp Care: Maintains the health of your scalp microbiome, preventing the dryness and irritation often caused by traditional shampoos.
- Weightless Clean: Removes impurities without leaving behind heavy fillers, ensuring your hair stays bouncy and full of life.
- pH-Optimised (4.5–5.5): Specifically formulated to match the hair’s natural pH, reducing frizz and preserving colour vibrancy.
- K18PEPTIDE™: A biomimetic molecular discovery that reduces protein loss during cleansing to keep hair feeling strong.
- Microbiome-Friendly: Certified to cleanse effectively while protecting the scalp’s natural protective barrier.
- Plant-Derived Surfactants: Delivers a high-power, effective lather without the use of harsh, stripping chemicals.
- Clean Formulation: 100% Vegan, Cruelty-Free, and free from sulfates, parabens, and silicones.
- 1. Frequency: Safe and gentle enough to use every single time you wash your hair.
- 2. Massage: Apply to wet hair and massage thoroughly, focusing primarily on the scalp to lift oils and debris.
- 3. Rinse: Rinse completely with warm water.
- 4. Repeat: A second wash may be performed if desired for a deeper cleanse.
- 5. Pro Tip: For the ultimate defence, always follow with the DAMAGE SHIELD Protective Conditioner. This duo works together to shield your hair from UV rays and mechanical damage for up to 3 days.
Is this the same as the old pH Maintenance Shampoo?
Yes! This is the same award-winning formulation you love, now part of the DAMAGE SHIELD family. We updated the name to better reflect the incredible protective benefits it provides to your hair and scalp.
Can I use this shampoo every day?
Absolutely. Unlike detox shampoos which are for occasional use, the DAMAGE SHIELD Protective Shampoo is pH-optimised to be gentle enough for daily cleansing without over-drying or stripping your hair.
Why is the pH level of my shampoo important?
Your hair is at its strongest when its pH is between 4.5 and 5.5. Most shampoos are too alkaline, which causes the hair cuticle to swell and leads to frizz and colour loss. Our formula mimics the hair's natural pH to keep the cuticle closed and protected.
Optimised Protection for a Healthier Daily Cleanse
Shield your hair’s natural strength and colour with a daily shampoo engineered for resilience. The K18 DAMAGE SHIELD Protective Shampoo is a pH-optimised, colour-safe cleanser that effectively removes dirt and oil without disrupting the hair’s delicate balance. Powered by the patented K18PEPTIDE™, this formula mimics the hair’s natural pH to prevent excess swelling of the cuticle during washing. By keeping the cuticle flat and smooth, it locks in moisture, reduces frizz, and enhances shine, leaving your hair in its most resilient state every single day.
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- Protects Colour Integrity: Prevents the cuticle from swelling excessively, which helps your professional colour last longer and stay brighter.
- Enhanced Shine & Smoothness: Keeps the hair surface smooth, allowing light to reflect more evenly for a healthy, luminous glow.
- Daily Resilience: Strengthens hair against the mechanical damage of daily brushing and environmental stressors.
- Gentle Scalp Care: Maintains the health of your scalp microbiome, preventing the dryness and irritation often caused by traditional shampoos.
- Weightless Clean: Removes impurities without leaving behind heavy fillers, ensuring your hair stays bouncy and full of life.
- pH-Optimised (4.5–5.5): Specifically formulated to match the hair’s natural pH, reducing frizz and preserving colour vibrancy.
- K18PEPTIDE™: A biomimetic molecular discovery that reduces protein loss during cleansing to keep hair feeling strong.
- Microbiome-Friendly: Certified to cleanse effectively while protecting the scalp’s natural protective barrier.
- Plant-Derived Surfactants: Delivers a high-power, effective lather without the use of harsh, stripping chemicals.
- Clean Formulation: 100% Vegan, Cruelty-Free, and free from sulfates, parabens, and silicones.
- 1. Frequency: Safe and gentle enough to use every single time you wash your hair.
- 2. Massage: Apply to wet hair and massage thoroughly, focusing primarily on the scalp to lift oils and debris.
- 3. Rinse: Rinse completely with warm water.
- 4. Repeat: A second wash may be performed if desired for a deeper cleanse.
- 5. Pro Tip: For the ultimate defence, always follow with the DAMAGE SHIELD Protective Conditioner. This duo works together to shield your hair from UV rays and mechanical damage for up to 3 days.
Is this the same as the old pH Maintenance Shampoo?
Yes! This is the same award-winning formulation you love, now part of the DAMAGE SHIELD family. We updated the name to better reflect the incredible protective benefits it provides to your hair and scalp.
Can I use this shampoo every day?
Absolutely. Unlike detox shampoos which are for occasional use, the DAMAGE SHIELD Protective Shampoo is pH-optimised to be gentle enough for daily cleansing without over-drying or stripping your hair.
Why is the pH level of my shampoo important?
Your hair is at its strongest when its pH is between 4.5 and 5.5. Most shampoos are too alkaline, which causes the hair cuticle to swell and leads to frizz and colour loss. Our formula mimics the hair's natural pH to keep the cuticle closed and protected.
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