- 7x More Conditioned: Clinically proven to leave hair significantly softer and more manageable compared to non-conditioning shampoos.
- Vitamin-Rich Cleanse: Delivers a concentrated dose of antioxidants and fatty acids to strengthen the hair fibre.
- Weightless Hydration: Provides essential moisture that doesn't weigh down fine hair or leave a heavy residue.
- Gentle Enough for Daily Use: A balanced formula that maintains the natural oils of the scalp while removing daily impurities.
- Signature amika Glow: Leaves the hair with a luminous, healthy-looking shine and the brand's iconic signature scent.
- Sea Buckthorn (Obliphica): A potent superfruit containing Omega 7, Vitamin C, and Vitamin A to nourish the hair and scalp.
- Coconut Acid: Provides an excellent, rich lather that effectively cleanses without the harshness of traditional sulfates.
- pH Balanced: Formulated to keep the hair cuticle sealed and protected during the washing process.
- Clean Formula: Vegan-certified and free from sulfates (SLS, SLES, ALS), parabens, phthalates, and mineral oil.
- Compatibility: Safe for all hair types and safe for colour-treated, Brazilian-treated, and keratin-treated hair.
- 1. Preparation: Thoroughly saturate your hair with warm water.
- 2. Lather: Massage a coin-sized amount through the roots and scalp, working it into a rich, foamy lather.
- 3. Distribute: Run the lather through the mid-lengths and ends of the hair.
- 4. Rinse: Rinse completely with lukewarm water.
- 5. Pro Tip: For maximum results and ultimate softness, always follow with the amika Normcore Signature Conditioner. For those with heavy product buildup, a second quick wash is recommended to ensure the hair is perfectly clean.
Can I use Normcore every day?
Yes! Normcore was specifically formulated to be your go-to everyday shampoo. It is gentle enough for daily use without stripping your hair or causing dryness.
What does Normcore actually mean for my hair?
It means balance. While some shampoos are strictly for repair or strictly for volume, Normcore is designed to provide the perfect normal state—hydrated, clean, and soft—for all hair types and textures.
Is this shampoo safe for my professional colour?
Absolutely. Normcore is 100% colour-safe and sulfate-free, meaning it won't wash away your expensive salon colour or highlights.
The Ultimate Everyday Shampoo for Weightless Softness and Shine
Find your hair’s happy medium with a signature cleanser that is anything but basic. The amika Normcore Signature Shampoo is a vitamin-rich, sulfate-free formula designed to leave hair seven times more conditioned and remarkably soft. Engineered to gently remove buildup and impurities without stripping essential moisture, this shampoo creates a lush, creamy lather that suits everyone from fine-haired minimalists to those with thick, textured manes. Infused with amika’s legendary Sea Buckthorn, it provides a deep, nourishing cleanse that leaves your hair feeling light, hydrated, and perfectly prepped for any style. It’s the essential foundation for a healthy hair routine, day in and day out.
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- 7x More Conditioned: Clinically proven to leave hair significantly softer and more manageable compared to non-conditioning shampoos.
- Vitamin-Rich Cleanse: Delivers a concentrated dose of antioxidants and fatty acids to strengthen the hair fibre.
- Weightless Hydration: Provides essential moisture that doesn't weigh down fine hair or leave a heavy residue.
- Gentle Enough for Daily Use: A balanced formula that maintains the natural oils of the scalp while removing daily impurities.
- Signature amika Glow: Leaves the hair with a luminous, healthy-looking shine and the brand's iconic signature scent.
- Sea Buckthorn (Obliphica): A potent superfruit containing Omega 7, Vitamin C, and Vitamin A to nourish the hair and scalp.
- Coconut Acid: Provides an excellent, rich lather that effectively cleanses without the harshness of traditional sulfates.
- pH Balanced: Formulated to keep the hair cuticle sealed and protected during the washing process.
- Clean Formula: Vegan-certified and free from sulfates (SLS, SLES, ALS), parabens, phthalates, and mineral oil.
- Compatibility: Safe for all hair types and safe for colour-treated, Brazilian-treated, and keratin-treated hair.
- 1. Preparation: Thoroughly saturate your hair with warm water.
- 2. Lather: Massage a coin-sized amount through the roots and scalp, working it into a rich, foamy lather.
- 3. Distribute: Run the lather through the mid-lengths and ends of the hair.
- 4. Rinse: Rinse completely with lukewarm water.
- 5. Pro Tip: For maximum results and ultimate softness, always follow with the amika Normcore Signature Conditioner. For those with heavy product buildup, a second quick wash is recommended to ensure the hair is perfectly clean.
Can I use Normcore every day?
Yes! Normcore was specifically formulated to be your go-to everyday shampoo. It is gentle enough for daily use without stripping your hair or causing dryness.
What does Normcore actually mean for my hair?
It means balance. While some shampoos are strictly for repair or strictly for volume, Normcore is designed to provide the perfect normal state—hydrated, clean, and soft—for all hair types and textures.
Is this shampoo safe for my professional colour?
Absolutely. Normcore is 100% colour-safe and sulfate-free, meaning it won't wash away your expensive salon colour or highlights.
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