- 7x More Conditioned: Clinically proven to significantly enhance hair softness and moisture when used as a system with Normcore Conditioner.
- Gentle, Effective Cleanse: Removes buildup and excess oil without leaving the hair feeling "squeaky" or stripped of natural oils.
- Nutrient-Dense Formula: Drenches the hair in essential vitamins and minerals to promote long-term hair health.
- Luminous Shine: Smooths the hair cuticle during cleansing to reflect light for a healthy, high-gloss finish.
- Soft & Supple Texture: Transforms dry or dull strands into touchably soft, manageable hair.
- Sea Buckthorn (Obliphica): One of the most potent natural ingredients on the planet, rich in Omega 7, Vitamin C, and Vitamin A to provide superior hydration and elasticity.
- Coconut Acid: Provides a rich, creamy lather and gentle conditioning while effectively removing oils and impurities.
- Vitamin & Antioxidant Complex: Protects the hair from environmental stressors and free radical damage to maintain vibrant health.
- Sulfate-Free Cleansing: Formulated without harsh surfactants to ensure a gentle wash that is safe for the scalp and hair fibre.
- PCR Packaging: The 1L bottle is made with post-consumer recycled plastics, supporting a more sustainable beauty routine.
- Clean Beauty: Vegan-certified and free from sulfates (SLS, SLES, ALS), parabens, phthalates, and mineral oil.
- Compatibility: Safe for all hair types, colour-treated hair, and keratin-treated hair.
- 1. Preparation: Thoroughly wet hair with warm water to open the hair cuticle.
- 2. Apply: Massage a coin-sized amount into the scalp and through the roots.
- 3. Lather: Work the product into a rich, dense lather, ensuring you reach the entire scalp area.
- 4. Rinse: Rinse completely with lukewarm water.
- 5. Repeat: For heavy product buildup or very thick hair, a second light wash may be used for a deeper cleanse.
- 6. Follow Up: Always follow with amika Normcore Signature Conditioner to lock in nutrients and seal the cuticle.
- 7. Liter Pump Tip: To unlock the 1L pump, hold the base of the pump and twist the dispenser head counter-clockwise until it releases.
Can I use this shampoo every day?
Yes! Normcore was specifically designed as a "signature" daily cleanser. It is gentle enough for everyday use without stripping the hair or causing dryness.
Is this shampoo suitable for oily hair?
Absolutely. While it is hydrating, the Coconut Acid provides an effective cleanse that removes excess sebum and product buildup, leaving the scalp feeling fresh and balanced.
Does this have the same scent as the other amika products?
Yes. Normcore features the iconic amika aroma—a luxurious, warm blend of spicy sweet clover, fresh citrus, and creamy vanilla.
The Nutrient-Rich Daily Essential for Soft, Vibrant, and Healthy Hair
Start every wash with a cocktail of vitamins and antioxidants designed to leave your hair impeccably soft and nourished. The amika Normcore Signature Shampoo is a gentle, high-performance cleanser engineered for all hair types—especially medium to thick textures. Infused with amika’s signature Sea Buckthorn, this sulfate-free formula effectively removes impurities and buildup without stripping the essential moisture that keeps hair healthy. It works to restore lipids and enhance the hair's natural lustre, leaving strands feel remarkably soft and manageable. Clinically proven to leave hair seven times more conditioned when used as a system with Normcore Conditioner, this shampoo is the ultimate foundation for any hair care routine, providing a clean, hydrated, and vibrant finish every time you wash.
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- 7x More Conditioned: Clinically proven to significantly enhance hair softness and moisture when used as a system with Normcore Conditioner.
- Gentle, Effective Cleanse: Removes buildup and excess oil without leaving the hair feeling "squeaky" or stripped of natural oils.
- Nutrient-Dense Formula: Drenches the hair in essential vitamins and minerals to promote long-term hair health.
- Luminous Shine: Smooths the hair cuticle during cleansing to reflect light for a healthy, high-gloss finish.
- Soft & Supple Texture: Transforms dry or dull strands into touchably soft, manageable hair.
- Sea Buckthorn (Obliphica): One of the most potent natural ingredients on the planet, rich in Omega 7, Vitamin C, and Vitamin A to provide superior hydration and elasticity.
- Coconut Acid: Provides a rich, creamy lather and gentle conditioning while effectively removing oils and impurities.
- Vitamin & Antioxidant Complex: Protects the hair from environmental stressors and free radical damage to maintain vibrant health.
- Sulfate-Free Cleansing: Formulated without harsh surfactants to ensure a gentle wash that is safe for the scalp and hair fibre.
- PCR Packaging: The 1L bottle is made with post-consumer recycled plastics, supporting a more sustainable beauty routine.
- Clean Beauty: Vegan-certified and free from sulfates (SLS, SLES, ALS), parabens, phthalates, and mineral oil.
- Compatibility: Safe for all hair types, colour-treated hair, and keratin-treated hair.
- 1. Preparation: Thoroughly wet hair with warm water to open the hair cuticle.
- 2. Apply: Massage a coin-sized amount into the scalp and through the roots.
- 3. Lather: Work the product into a rich, dense lather, ensuring you reach the entire scalp area.
- 4. Rinse: Rinse completely with lukewarm water.
- 5. Repeat: For heavy product buildup or very thick hair, a second light wash may be used for a deeper cleanse.
- 6. Follow Up: Always follow with amika Normcore Signature Conditioner to lock in nutrients and seal the cuticle.
- 7. Liter Pump Tip: To unlock the 1L pump, hold the base of the pump and twist the dispenser head counter-clockwise until it releases.
Can I use this shampoo every day?
Yes! Normcore was specifically designed as a "signature" daily cleanser. It is gentle enough for everyday use without stripping the hair or causing dryness.
Is this shampoo suitable for oily hair?
Absolutely. While it is hydrating, the Coconut Acid provides an effective cleanse that removes excess sebum and product buildup, leaving the scalp feeling fresh and balanced.
Does this have the same scent as the other amika products?
Yes. Normcore features the iconic amika aroma—a luxurious, warm blend of spicy sweet clover, fresh citrus, and creamy vanilla.
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