- 87% More Repair: Clinically proven to significantly mend damaged hair when used as part of The Kure system.
- 2x Stronger Hair: Fortifies the hair fibre to prevent future breakage and split ends.
- High-Intensity Cleansing: Removes buildup without stripping the essential oils that damaged hair needs for recovery.
- Enhanced Elasticity: Restores the hair’s natural ability to stretch and bounce back without snapping.
- Softness & Manageability: Leaves even the most over-processed hair feeling silky, smooth, and easy to style.
- Bond Cure Technology: A proprietary complex that targets hydrogen bonds, which are the most prone to breakage.
- Vegan Proteins: A blend of hydrolyzed soy, wheat, and corn proteins to provide essential nutrients for hair repair.
- Sea Buckthorn (Obliphica): One of the few plant sources of Omega 7, this "superfruit" promotes hair health and elasticity.
- Plant Butters: Contains Mango Seed Butter, Shea Butter, and Borage Oil to provide intensive nourishment.
- Clean Formula: Vegan-certified and free from sulfates (SLS, SLES, ALS), parabens, phthalates, and mineral oil.
- Colour-Safe: Formulated to preserve the integrity of professional colour and chemical treatments.
- 1. Preparation: Thoroughly saturate hair with warm water.
- 2. Lather: Massage a small amount through the roots and scalp, creating a rich, creamy lather.
- 3. Distribute: Work the lather through the mid-lengths and ends of the hair.
- 4. Rinse: Rinse completely with lukewarm water.
- 5. Pro Tip: For maximum repair, always follow with amika The Kure Bond Repair Conditioner or The Kure Intense Repair Mask. For extremely damaged hair, perform a second light wash to ensure the hair is perfectly clean and ready to absorb the bond-repairing ingredients of your conditioner.
Is this shampoo safe for bleached or chemically treated hair?
Absolutely. The Kure was specifically designed for hair that has been compromised by bleaching, colouring, or chemical services. It is sulfate-free and focuses on rebuilding the bonds that these services can often weaken.
Can I use The Kure every day?
Yes, it is gentle enough for daily use. If your hair is severely damaged, we recommend using it consistently until your hair's strength and elasticity have been restored.
How is this different from the Normcore Shampoo?
Normcore is a balanced, everyday shampoo for all hair types. The Kure is a targeted "repair" shampoo. If your main concern is breakage, split ends, or damage, The Kure is the better choice for your routine.
The Intensive Clinically Proven Rescue for Damaged Hair
Don't just wash your hair—repair it. The amika The Kure Bond Repair Shampoo is a rich, sulfate-free cleanser specifically engineered for hair that has been weakened by heat, chemical treatments, or environmental stress. Powered by innovative Bond Cure Technology, this shampoo targets the most abundant bonds in the hair shaft, working to mend and strengthen the hair fibre from the inside out. Infused with vegan proteins and amika’s signature Sea Buckthorn, it gently removes impurities while delivering a potent dose of nutrients that reduce breakage and improve elasticity. The result is hair that looks and feels twice as strong, remarkably softer, and restored to its healthiest, most resilient state.
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- 87% More Repair: Clinically proven to significantly mend damaged hair when used as part of The Kure system.
- 2x Stronger Hair: Fortifies the hair fibre to prevent future breakage and split ends.
- High-Intensity Cleansing: Removes buildup without stripping the essential oils that damaged hair needs for recovery.
- Enhanced Elasticity: Restores the hair’s natural ability to stretch and bounce back without snapping.
- Softness & Manageability: Leaves even the most over-processed hair feeling silky, smooth, and easy to style.
- Bond Cure Technology: A proprietary complex that targets hydrogen bonds, which are the most prone to breakage.
- Vegan Proteins: A blend of hydrolyzed soy, wheat, and corn proteins to provide essential nutrients for hair repair.
- Sea Buckthorn (Obliphica): One of the few plant sources of Omega 7, this "superfruit" promotes hair health and elasticity.
- Plant Butters: Contains Mango Seed Butter, Shea Butter, and Borage Oil to provide intensive nourishment.
- Clean Formula: Vegan-certified and free from sulfates (SLS, SLES, ALS), parabens, phthalates, and mineral oil.
- Colour-Safe: Formulated to preserve the integrity of professional colour and chemical treatments.
- 1. Preparation: Thoroughly saturate hair with warm water.
- 2. Lather: Massage a small amount through the roots and scalp, creating a rich, creamy lather.
- 3. Distribute: Work the lather through the mid-lengths and ends of the hair.
- 4. Rinse: Rinse completely with lukewarm water.
- 5. Pro Tip: For maximum repair, always follow with amika The Kure Bond Repair Conditioner or The Kure Intense Repair Mask. For extremely damaged hair, perform a second light wash to ensure the hair is perfectly clean and ready to absorb the bond-repairing ingredients of your conditioner.
Is this shampoo safe for bleached or chemically treated hair?
Absolutely. The Kure was specifically designed for hair that has been compromised by bleaching, colouring, or chemical services. It is sulfate-free and focuses on rebuilding the bonds that these services can often weaken.
Can I use The Kure every day?
Yes, it is gentle enough for daily use. If your hair is severely damaged, we recommend using it consistently until your hair's strength and elasticity have been restored.
How is this different from the Normcore Shampoo?
Normcore is a balanced, everyday shampoo for all hair types. The Kure is a targeted "repair" shampoo. If your main concern is breakage, split ends, or damage, The Kure is the better choice for your routine.
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