- Colour Vibrancy for Up to 4 Weeks: clinically proven to preserve salon-fresh colour through repeat washes and UV exposure
- Anti-Breakage Action: reinforces strands compromised by colour, bleaching, or chemical processing
- Antioxidant UV Defence: shields hair from the oxidative stress and sun exposure that accelerate colour fade
- Deep Nourishment: rich, enveloping texture restores moisture lost during chemical services
- 30-Second Application: delivers professional-grade results without extending shower time
- Universal for All Colour Types: balayage, highlights, all-over colour, vivid tones, gloss treatments — all benefit
- Regenerative Organic Certified™ Green Coffee Extract: sourced from a regenerative farm in Peru, naturally rich in caffeine, caffeic acid, and ferulic acid for UV and oxidative defence
- Babassu (Orbignya Oleifera) Seed Oil: Amazonian botanical oil that nourishes deeply without weighing hair down
- Niacinamide (Vitamin B3): strengthens hair structure and reinforces strands weakened by chemical services
- Acerola (Malpighia Glabra) Fruit Extract: one of nature's richest sources of Vitamin C, for antioxidant protection
- 30-Second Fast-Acting Formula: rich yet lightweight texture works in under a minute, no extended wait time required
- 95.5% Naturally Derived, 88.1% Biodegradable Ingredients: vegan, cruelty-free, made in Italy
- Sensorial Scent: zesty citrus and soft florals melting into musk and patchouli
- 1. Cleanse First: Shampoo with MINU Shampoo (or any sulphate-free, colour-safe shampoo) and gently squeeze excess water from the hair.
- 2. Apply: Scoop a coin-sized amount into your palm — slightly more for long or thick hair. Distribute evenly through the mid-lengths and ends, where colour molecules are most concentrated and damage is most common.
- 3. 30-Second Wait: Comb through with a wide-tooth comb to distribute the formula thoroughly. The fast-action formula works in just 30 seconds — no extended wait needed.
- 4. Rinse Thoroughly: Rinse with cool water to seal the cuticle and lock in colour vibrancy. Pat hair dry; avoid rough towel-drying which can rough up freshly treated colour.
- 5. Style as Usual. Pro Tip: For the full clinical 4-week colour vibrancy result, complete the entire MINU routine — MINU Shampoo, this mask (or MINU Conditioner on non-mask days), then a leave-in dose of MINU Hair Serum. Replace your regular conditioner with this mask 2-3 times per week, especially in the first two weeks after a fresh colour service when fade risk is highest. Avoid hot water and minimise sun exposure between washes to maximise the protective benefits.
What is Davines MINU Mask used for?
Davines MINU Mask is a colour-protective, anti-breakage hair mask formulated specifically for colour-treated hair. The formula uses Regenerative Organic Certified™ green coffee extract from Peru, which contains caffeine, caffeic acid, and ferulic acid, to protect against oxidative stress and UV-induced colour fading. Combined with babassu seed oil, niacinamide, and acerola fruit extract, it nourishes and reinforces chemically processed hair, helping to preserve salon-fresh colour vibrancy for up to 4 weeks when used as part of the full MINU routine.
How long does Davines MINU Mask take to work?
Davines MINU Mask is a fast-acting treatment designed to deliver results in just 30 seconds of application time. Unlike traditional hair masks that require 5-15 minutes to take effect, MINU Mask uses a rich yet lightweight formula that penetrates and conditions the hair within half a minute. It is applied to damp hair after shampooing, combed through, left for 30 seconds, then rinsed thoroughly, making it suitable for use as part of a regular daily or every-other-day shower routine.
Does Davines MINU Mask actually prevent colour fading?
Yes, Davines MINU Mask is clinically tested to preserve colour vibrancy for up to 4 weeks when used as part of the full MINU routine (shampoo, mask, and hair milk). The protective effect comes primarily from green coffee extract, which delivers caffeine, caffeic acid, and ferulic acid — natural antioxidants that neutralise the oxidative stress and UV damage responsible for colour fading. The formula is also free of sulphates, which are known to accelerate colour fade, making it especially beneficial in the first two weeks after a salon colour service.
Salon-fresh colour. For four weeks straight.
Meet MINU Mask, Davines' colour-protective treatment for the hair that just left the chair and intends to stay that way. If you've ever invested in a fresh balayage, a vivid copper, or that perfectly nuanced cool blonde, only to watch it dull, fade, and wash itself down the drain within two weeks, this is the formula that finally fights back. Clinically tested to preserve vibrant colour for up to 4 weeks when used as part of the full MINU routine.
The hero ingredient is Regenerative Organic Certified™ green coffee extract, sourced from Mr. Aber Tocto's Churupampa farm in Chirinos, Peru. Naturally rich in caffeine, caffeic acid, and ferulic acid, green coffee is one of nature's most powerful antioxidant complexes — it neutralises the oxidative stress and UV damage that cause colour molecules to break down. Add babassu seed oil from the Amazon, niacinamide (Vitamin B3) for strand reinforcement, and acerola fruit extract (one of the highest Vitamin C sources on the planet), and you have a mask that does double duty: shields colour AND prevents the breakage that chemical services so often leave behind.
The texture is rich and enveloping, the scent is a grounded blend of zesty citrus and soft florals settling into musk and patchouli, and the application is shockingly fast — just 30 seconds between shampooing and rinsing. 95.5% naturally derived, vegan, made in Italy. The way you'd treat your colour, if your colourist had bottled their care for you.
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- Colour Vibrancy for Up to 4 Weeks: clinically proven to preserve salon-fresh colour through repeat washes and UV exposure
- Anti-Breakage Action: reinforces strands compromised by colour, bleaching, or chemical processing
- Antioxidant UV Defence: shields hair from the oxidative stress and sun exposure that accelerate colour fade
- Deep Nourishment: rich, enveloping texture restores moisture lost during chemical services
- 30-Second Application: delivers professional-grade results without extending shower time
- Universal for All Colour Types: balayage, highlights, all-over colour, vivid tones, gloss treatments — all benefit
- Regenerative Organic Certified™ Green Coffee Extract: sourced from a regenerative farm in Peru, naturally rich in caffeine, caffeic acid, and ferulic acid for UV and oxidative defence
- Babassu (Orbignya Oleifera) Seed Oil: Amazonian botanical oil that nourishes deeply without weighing hair down
- Niacinamide (Vitamin B3): strengthens hair structure and reinforces strands weakened by chemical services
- Acerola (Malpighia Glabra) Fruit Extract: one of nature's richest sources of Vitamin C, for antioxidant protection
- 30-Second Fast-Acting Formula: rich yet lightweight texture works in under a minute, no extended wait time required
- 95.5% Naturally Derived, 88.1% Biodegradable Ingredients: vegan, cruelty-free, made in Italy
- Sensorial Scent: zesty citrus and soft florals melting into musk and patchouli
- 1. Cleanse First: Shampoo with MINU Shampoo (or any sulphate-free, colour-safe shampoo) and gently squeeze excess water from the hair.
- 2. Apply: Scoop a coin-sized amount into your palm — slightly more for long or thick hair. Distribute evenly through the mid-lengths and ends, where colour molecules are most concentrated and damage is most common.
- 3. 30-Second Wait: Comb through with a wide-tooth comb to distribute the formula thoroughly. The fast-action formula works in just 30 seconds — no extended wait needed.
- 4. Rinse Thoroughly: Rinse with cool water to seal the cuticle and lock in colour vibrancy. Pat hair dry; avoid rough towel-drying which can rough up freshly treated colour.
- 5. Style as Usual. Pro Tip: For the full clinical 4-week colour vibrancy result, complete the entire MINU routine — MINU Shampoo, this mask (or MINU Conditioner on non-mask days), then a leave-in dose of MINU Hair Serum. Replace your regular conditioner with this mask 2-3 times per week, especially in the first two weeks after a fresh colour service when fade risk is highest. Avoid hot water and minimise sun exposure between washes to maximise the protective benefits.
What is Davines MINU Mask used for?
Davines MINU Mask is a colour-protective, anti-breakage hair mask formulated specifically for colour-treated hair. The formula uses Regenerative Organic Certified™ green coffee extract from Peru, which contains caffeine, caffeic acid, and ferulic acid, to protect against oxidative stress and UV-induced colour fading. Combined with babassu seed oil, niacinamide, and acerola fruit extract, it nourishes and reinforces chemically processed hair, helping to preserve salon-fresh colour vibrancy for up to 4 weeks when used as part of the full MINU routine.
How long does Davines MINU Mask take to work?
Davines MINU Mask is a fast-acting treatment designed to deliver results in just 30 seconds of application time. Unlike traditional hair masks that require 5-15 minutes to take effect, MINU Mask uses a rich yet lightweight formula that penetrates and conditions the hair within half a minute. It is applied to damp hair after shampooing, combed through, left for 30 seconds, then rinsed thoroughly, making it suitable for use as part of a regular daily or every-other-day shower routine.
Does Davines MINU Mask actually prevent colour fading?
Yes, Davines MINU Mask is clinically tested to preserve colour vibrancy for up to 4 weeks when used as part of the full MINU routine (shampoo, mask, and hair milk). The protective effect comes primarily from green coffee extract, which delivers caffeine, caffeic acid, and ferulic acid — natural antioxidants that neutralise the oxidative stress and UV damage responsible for colour fading. The formula is also free of sulphates, which are known to accelerate colour fade, making it especially beneficial in the first two weeks after a salon colour service.
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