- Up to 9.9× Shinier Hair: Clinically tested with the full NOUNOU routine (shampoo, conditioner, oil) vs. untreated hair.
- Up to 9.0× Stronger Hair: Same clinical study, measured tensile strength vs. untreated hair.
- Protein Repair After One Use: Lupin proteins penetrate damaged hair fibres on the first wash.
- Sulfate-Free Gentle Cleanse: Safe for bleached, coloured, permed, relaxed, and chemically processed hair.
- Restores Softness and Manageability: Smooths the cuticle and reduces breakage from brushing and styling.
- Regenerative Organic Certified™ Lupin Extract (Lupinus Albus Seed Extract): sourced from Mr. Giuseppe Pellegrino's farm in Cutrofiano, Lecce, Italy; proteins strengthen and repair the hair fibre, polysaccharides lock in moisture, fatty acids reduce breakage
- Sulfate-Free Amino-Acid + Sugar Surfactant System: Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, and Caprylyl/Capryl Glucoside cleanse gently without stripping colour or processing chemistry
- Panthenol (Pro-Vitamin B5): humectant that draws moisture into the hair shaft, improving elasticity and reducing breakage
- Hydroxypropyl Guar Hydroxypropyltrimonium Chloride + Terephthalylidene Dicamphor Sulfonic Acid (Mexoryl SX): natural guar-derived conditioning polymer plus broad-spectrum UV filter to prevent colour fade
- Vegan, 88.5% Naturally Derived, 97.4% Biodegradable, Made in Italy: B Corp certified Davines packaging
- 1. Wet the Hair Thoroughly: Apply only to fully wet hair. The rich, creamy formula lathers best with plenty of water.
- 2. Dispense a Dime-Sized Amount: Start small. Fine or thin hair needs about a dime; thick or long hair needs more.
- 3. Massage Into the Scalp: Work into the scalp with fingertips (not nails) for 30 to 60 seconds. The velvety lather will distribute down the lengths on rinse-out.
- 4. Repeat if Needed: A second wash improves cleansing depth on heavily styled, oil-saturated, or buildup-prone hair.
- 5. Rinse with Lukewarm Water: Cooler water on the final rinse helps seal the cuticle.
- 6. Pro Tip: For the full 9.9× shinier / 9.0× stronger clinical results, pair with NOUNOU Conditioner and NOUNOU Hair Oil. For the deepest repair, layer in NOUNOU Mask once or twice weekly in place of conditioner. For freshly bleached or colour-just-done hair, NOUNOU Mask on the first wash post-service makes a noticeable difference in how the hair behaves through the first week.
What is NOUNOU Shampoo used for?
NOUNOU Shampoo by Davines is a deeply nourishing, sulfate-free shampoo built for processed, brittle, bleached, coloured, permed, relaxed, or chemically damaged hair. The revamped formula is built around Regenerative Organic Certified™ lupin extract from Mr. Giuseppe Pellegrino's farm in Cutrofiano, Lecce, Italy : lupin proteins reinforce weak hair fibres, polysaccharides lock in moisture, and fatty acids reduce breakage. The full NOUNOU routine (shampoo, conditioner, oil) delivers up to 9.9× shinier hair, up to 9.0× stronger hair, and measurable protein repair after just one use.
Is NOUNOU Shampoo safe for colour-treated or bleached hair?
Yes. NOUNOU Shampoo is specifically built for colour-treated, bleached, permed, and relaxed hair. The sulfate-free surfactant system (Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Caprylyl/Capryl Glucoside) cleanses without stripping the colour or chemistry of the processing service, while a built-in Mexoryl SX UV filter helps prevent colour fade from sun exposure. The lupin protein repair is especially effective on hair that's been weakened by bleach, dye, or relaxers : it rebuilds the structural protein the chemistry damaged.
How is NOUNOU Shampoo different from MOMO Shampoo?
Both are nourishing Davines Essential Haircare shampoos, but they solve different problems. NOUNOU Shampoo is the repair choice for damaged, processed, brittle, or chemically treated hair : it focuses on rebuilding the protein structure with lupin extract. MOMO Shampoo is the hydration choice for dry, dehydrated, sun-stressed, or moisture-starved hair : it focuses on locking in hydration with apricot extract. If the hair is damaged, pick NOUNOU. If the hair is dry, pick MOMO. For hair that's both damaged and dry, alternate between the two through the week.
9× shinier. 9× stronger. Plant-powered.
NOUNOU Shampoo has been reformulated : Regenerative Organic Certified™ lupin extract from Mr. Giuseppe Pellegrino's farm in Cutrofiano, Lecce, Italy is the new hero. Lupin proteins, polysaccharides, and fatty acids reinforce weak hair fibres from cuticle to cortex : the clinical study (full NOUNOU routine of shampoo, conditioner, and oil) measured up to 9.9× shinier hair, up to 9.0× stronger hair, and protein-level repair after just one use. The sulfate-free surfactant system is gentle enough not to strip the colour or processing chemistry it's repairing.
Best for processed, brittle, bleached, coloured, permed, relaxed, or chemically damaged hair. Texture: rich, creamy, velvety lather. Scent: luminous citrus and verbena over a floral-spiced heart, warm musk base. Vegan, 88.5% naturally derived, 97.4% biodegradable. Made in Italy.
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- Up to 9.9× Shinier Hair: Clinically tested with the full NOUNOU routine (shampoo, conditioner, oil) vs. untreated hair.
- Up to 9.0× Stronger Hair: Same clinical study, measured tensile strength vs. untreated hair.
- Protein Repair After One Use: Lupin proteins penetrate damaged hair fibres on the first wash.
- Sulfate-Free Gentle Cleanse: Safe for bleached, coloured, permed, relaxed, and chemically processed hair.
- Restores Softness and Manageability: Smooths the cuticle and reduces breakage from brushing and styling.
- Regenerative Organic Certified™ Lupin Extract (Lupinus Albus Seed Extract): sourced from Mr. Giuseppe Pellegrino's farm in Cutrofiano, Lecce, Italy; proteins strengthen and repair the hair fibre, polysaccharides lock in moisture, fatty acids reduce breakage
- Sulfate-Free Amino-Acid + Sugar Surfactant System: Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, and Caprylyl/Capryl Glucoside cleanse gently without stripping colour or processing chemistry
- Panthenol (Pro-Vitamin B5): humectant that draws moisture into the hair shaft, improving elasticity and reducing breakage
- Hydroxypropyl Guar Hydroxypropyltrimonium Chloride + Terephthalylidene Dicamphor Sulfonic Acid (Mexoryl SX): natural guar-derived conditioning polymer plus broad-spectrum UV filter to prevent colour fade
- Vegan, 88.5% Naturally Derived, 97.4% Biodegradable, Made in Italy: B Corp certified Davines packaging
- 1. Wet the Hair Thoroughly: Apply only to fully wet hair. The rich, creamy formula lathers best with plenty of water.
- 2. Dispense a Dime-Sized Amount: Start small. Fine or thin hair needs about a dime; thick or long hair needs more.
- 3. Massage Into the Scalp: Work into the scalp with fingertips (not nails) for 30 to 60 seconds. The velvety lather will distribute down the lengths on rinse-out.
- 4. Repeat if Needed: A second wash improves cleansing depth on heavily styled, oil-saturated, or buildup-prone hair.
- 5. Rinse with Lukewarm Water: Cooler water on the final rinse helps seal the cuticle.
- 6. Pro Tip: For the full 9.9× shinier / 9.0× stronger clinical results, pair with NOUNOU Conditioner and NOUNOU Hair Oil. For the deepest repair, layer in NOUNOU Mask once or twice weekly in place of conditioner. For freshly bleached or colour-just-done hair, NOUNOU Mask on the first wash post-service makes a noticeable difference in how the hair behaves through the first week.
What is NOUNOU Shampoo used for?
NOUNOU Shampoo by Davines is a deeply nourishing, sulfate-free shampoo built for processed, brittle, bleached, coloured, permed, relaxed, or chemically damaged hair. The revamped formula is built around Regenerative Organic Certified™ lupin extract from Mr. Giuseppe Pellegrino's farm in Cutrofiano, Lecce, Italy : lupin proteins reinforce weak hair fibres, polysaccharides lock in moisture, and fatty acids reduce breakage. The full NOUNOU routine (shampoo, conditioner, oil) delivers up to 9.9× shinier hair, up to 9.0× stronger hair, and measurable protein repair after just one use.
Is NOUNOU Shampoo safe for colour-treated or bleached hair?
Yes. NOUNOU Shampoo is specifically built for colour-treated, bleached, permed, and relaxed hair. The sulfate-free surfactant system (Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Caprylyl/Capryl Glucoside) cleanses without stripping the colour or chemistry of the processing service, while a built-in Mexoryl SX UV filter helps prevent colour fade from sun exposure. The lupin protein repair is especially effective on hair that's been weakened by bleach, dye, or relaxers : it rebuilds the structural protein the chemistry damaged.
How is NOUNOU Shampoo different from MOMO Shampoo?
Both are nourishing Davines Essential Haircare shampoos, but they solve different problems. NOUNOU Shampoo is the repair choice for damaged, processed, brittle, or chemically treated hair : it focuses on rebuilding the protein structure with lupin extract. MOMO Shampoo is the hydration choice for dry, dehydrated, sun-stressed, or moisture-starved hair : it focuses on locking in hydration with apricot extract. If the hair is damaged, pick NOUNOU. If the hair is dry, pick MOMO. For hair that's both damaged and dry, alternate between the two through the week.
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