- Up to 4.5x More Nourished Hair: clinically demonstrated when used as part of the full NOUNOU routine
- Repairs Processed Hair: restores structural integrity to strands damaged by colour, bleach, perms, or chemical services
- Reduces Breakage: strengthens the hair fibre and improves resilience against future mechanical damage
- Deep Moisture Lock: plant polysaccharides form a protective film that prevents moisture loss between washes
- Velvety Softness: rich, enveloping treatment leaves hair noticeably softer, smoother, and more touchable
- 30-Second Application: delivers salon-grade nourishment without extending shower time
- Regenerative Organic Certified™ Lupin Extract: sourced from a regenerative farm in Cutrofiano, Italy, delivering proteins, polysaccharides, and fatty acids for multi-mechanism repair
- Proteins, Polysaccharides + Fatty Acids: three reparative compounds from the lupin that strengthen the fibre, lock in moisture, and improve resilience
- Babassu (Orbignya Oleifera) Seed Oil: Amazonian botanical oil that deeply nourishes without weighing hair down
- Shea Butter Ethyl Esters: lightweight, fast-absorbing emollients that restore softness without buildup
- Oat Peptide (Avena Sativa): protein-rich plant peptide that strengthens fragile strands
- 30-Second Fast-Acting Formula: rich, enveloping texture that delivers results in under a minute
- 96.1% Naturally Derived, 91.8% Biodegradable Ingredients: vegan, cruelty-free, made in Italy
- 1. Cleanse First: Shampoo with NOUNOU Shampoo (or any sulphate-free, hydrating shampoo) and gently squeeze excess water from the hair.
- 2. Apply: Scoop a coin-sized amount into your palm — slightly more for long, thick, or severely damaged hair. Distribute through the mid-lengths and ends, where damage is most concentrated. Avoid heavy application at the scalp to prevent weighing down fine roots.
- 3. 30-Second Wait: Comb through with a wide-tooth comb to coat every fibre. The fast-action formula penetrates and conditions in just 30 seconds — no extended wait required.
- 4. Rinse Thoroughly: Rinse with cool water to seal the cuticle and lock in nourishment. Pat dry gently; avoid rough towel-drying which can stress already-fragile strands.
- 5. Style as Usual. Pro Tip: For the full 4.5x clinical nourishment result, complete the entire NOUNOU routine — NOUNOU Shampoo, this mask (2-3 times per week), and a finishing dose of NOUNOU Hair Oil through the lengths. Replace your regular conditioner with NOUNOU Mask on wash days when your hair feels especially dry — the 30-second application means it fits the same routine slot. On extra-damaged sections, leave the mask on for 5-10 minutes for an even deeper restorative treatment.
What is Davines NOUNOU Mask used for?
Davines NOUNOU Mask is a deeply nourishing, fast-acting hair mask formulated for processed, brittle, and damaged hair. The formula uses Regenerative Organic Certified™ lupin extract from Italy, which delivers proteins that strengthen the hair fibre, polysaccharides that lock in moisture, and fatty acids that improve resilience and reduce breakage. Combined with babassu oil, shea butter esters, and oat peptide, it delivers up to 4.5 times more nourished hair when used as part of the full NOUNOU routine, and is particularly recommended for hair damaged by colour services, bleaching, or chemical treatments.
What's the difference between Davines NOUNOU and MELU masks?
Davines NOUNOU and MELU are both reparative masks for damaged hair, but they target different concerns. NOUNOU Mask focuses on nourishment and moisture restoration for processed, brittle, or chemically damaged hair, using Italian lupin extract to deliver proteins and fatty acids. MELU Mask focuses on anti-breakage and length retention for long or weakened hair, using Italian lentil extract rich in the amino acids serine and glutamic acid. NOUNOU is the preferred choice for hair that feels dry, fragile, and lacks softness; MELU is preferred for hair that's actively breaking off or losing length. Both are safe for colour-treated hair and can be alternated for hair experiencing both concerns.
How often should I use Davines NOUNOU Mask?
Davines NOUNOU Mask can be used 2-3 times per week as a standard nourishing treatment, or every wash for severely damaged hair, such as after a major colour service, bleaching, or chemical treatment. Because the formula is fast-acting (just 30 seconds), it can replace regular conditioner without extending shower time. For optimal clinical results — up to 4.5 times more nourished hair — Davines recommends using NOUNOU Mask alongside NOUNOU Shampoo and NOUNOU Hair Oil as a complete routine.
For the hair that's been through everything. And looks it.
Meet NOUNOU Mask, Davines' deeply nourishing recovery treatment for the strands that have lived a life. Years of bleaching. Annual perms. Two summers of beach hair. A keratin treatment in 2023 you'd really rather forget. Whatever the path, if your hair feels brittle, looks dull, and refuses to behave the way it used to, this is the formula that quietly puts it back together.
The hero ingredient is Regenerative Organic Certified™ lupin extract, sourced from Mr. Giuseppe Pellegrino's farm in Cutrofiano, Lecce, Italy. Lupins are extraordinary in hair care because they deliver three repair mechanisms simultaneously: proteins that rebuild the structural integrity of the hair fibre, polysaccharides that form a protective film locking moisture inside the strand, and fatty acids that reinforce resilience and reduce future breakage. Combined with Amazonian babassu seed oil, shea butter esters, and oat peptide, the formula delivers a clinically tested result of up to 4.5 times more nourished hair when used in the full NOUNOU routine.
The texture is rich and enveloping, the scent is a luminous citrus burst opening into a spiced floral heart and settling into warm musk, and the application time is shockingly fast — just 30 seconds. 96.1% naturally derived, vegan, made in Italy. Hair recovery, fast-tracked.
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- Up to 4.5x More Nourished Hair: clinically demonstrated when used as part of the full NOUNOU routine
- Repairs Processed Hair: restores structural integrity to strands damaged by colour, bleach, perms, or chemical services
- Reduces Breakage: strengthens the hair fibre and improves resilience against future mechanical damage
- Deep Moisture Lock: plant polysaccharides form a protective film that prevents moisture loss between washes
- Velvety Softness: rich, enveloping treatment leaves hair noticeably softer, smoother, and more touchable
- 30-Second Application: delivers salon-grade nourishment without extending shower time
- Regenerative Organic Certified™ Lupin Extract: sourced from a regenerative farm in Cutrofiano, Italy, delivering proteins, polysaccharides, and fatty acids for multi-mechanism repair
- Proteins, Polysaccharides + Fatty Acids: three reparative compounds from the lupin that strengthen the fibre, lock in moisture, and improve resilience
- Babassu (Orbignya Oleifera) Seed Oil: Amazonian botanical oil that deeply nourishes without weighing hair down
- Shea Butter Ethyl Esters: lightweight, fast-absorbing emollients that restore softness without buildup
- Oat Peptide (Avena Sativa): protein-rich plant peptide that strengthens fragile strands
- 30-Second Fast-Acting Formula: rich, enveloping texture that delivers results in under a minute
- 96.1% Naturally Derived, 91.8% Biodegradable Ingredients: vegan, cruelty-free, made in Italy
- 1. Cleanse First: Shampoo with NOUNOU Shampoo (or any sulphate-free, hydrating shampoo) and gently squeeze excess water from the hair.
- 2. Apply: Scoop a coin-sized amount into your palm — slightly more for long, thick, or severely damaged hair. Distribute through the mid-lengths and ends, where damage is most concentrated. Avoid heavy application at the scalp to prevent weighing down fine roots.
- 3. 30-Second Wait: Comb through with a wide-tooth comb to coat every fibre. The fast-action formula penetrates and conditions in just 30 seconds — no extended wait required.
- 4. Rinse Thoroughly: Rinse with cool water to seal the cuticle and lock in nourishment. Pat dry gently; avoid rough towel-drying which can stress already-fragile strands.
- 5. Style as Usual. Pro Tip: For the full 4.5x clinical nourishment result, complete the entire NOUNOU routine — NOUNOU Shampoo, this mask (2-3 times per week), and a finishing dose of NOUNOU Hair Oil through the lengths. Replace your regular conditioner with NOUNOU Mask on wash days when your hair feels especially dry — the 30-second application means it fits the same routine slot. On extra-damaged sections, leave the mask on for 5-10 minutes for an even deeper restorative treatment.
What is Davines NOUNOU Mask used for?
Davines NOUNOU Mask is a deeply nourishing, fast-acting hair mask formulated for processed, brittle, and damaged hair. The formula uses Regenerative Organic Certified™ lupin extract from Italy, which delivers proteins that strengthen the hair fibre, polysaccharides that lock in moisture, and fatty acids that improve resilience and reduce breakage. Combined with babassu oil, shea butter esters, and oat peptide, it delivers up to 4.5 times more nourished hair when used as part of the full NOUNOU routine, and is particularly recommended for hair damaged by colour services, bleaching, or chemical treatments.
What's the difference between Davines NOUNOU and MELU masks?
Davines NOUNOU and MELU are both reparative masks for damaged hair, but they target different concerns. NOUNOU Mask focuses on nourishment and moisture restoration for processed, brittle, or chemically damaged hair, using Italian lupin extract to deliver proteins and fatty acids. MELU Mask focuses on anti-breakage and length retention for long or weakened hair, using Italian lentil extract rich in the amino acids serine and glutamic acid. NOUNOU is the preferred choice for hair that feels dry, fragile, and lacks softness; MELU is preferred for hair that's actively breaking off or losing length. Both are safe for colour-treated hair and can be alternated for hair experiencing both concerns.
How often should I use Davines NOUNOU Mask?
Davines NOUNOU Mask can be used 2-3 times per week as a standard nourishing treatment, or every wash for severely damaged hair, such as after a major colour service, bleaching, or chemical treatment. Because the formula is fast-acting (just 30 seconds), it can replace regular conditioner without extending shower time. For optimal clinical results — up to 4.5 times more nourished hair — Davines recommends using NOUNOU Mask alongside NOUNOU Shampoo and NOUNOU Hair Oil as a complete routine.
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