- 72-Hour Frizz Protection: Clinically proven to keep hair smooth and frizz-free for three full days, even in high-humidity environments.
- Weightless Hydration: Saturates parched strands with moisture without weighing down your natural volume or bounce.
- Superior Humidity Shield: Forms a protective barrier that prevents moisture from the air from disrupting your style.
- Enhanced Shine: Smooths the hair surface to reflect light, giving your hair a healthy, vibrant glow.
- Improved Manageability: Softens the hair fibre to make detangling and styling effortless.
- Hyaluronic Acid: A potent humectant that can hold up to 1,000 times its weight in water to intensely moisturise from within.
- Squalane: Mimics the hair's natural lipids to prevent moisture loss while restoring suppleness and flexibility.
- Fermented Rice Water: Rich in vitamins and proteins to smooth the hair cuticle and enhance natural lustre.
- Sea Buckthorn (Obliphica): amika’s signature superfruit, loaded with Omega 7, Vitamin C, and Vitamin A for superior hair health.
- Sulfate-Free Cleansing: Effectively removes buildup and oils without stripping the essential moisture that frizz-prone hair needs.
- Clean Beauty: Vegan-certified and free from sulfates (SLS, SLES, ALS), parabens, phthalates, and mineral oil.
- 1. Preparation: Thoroughly wet hair with warm water to open the cuticle.
- 2. Lather: Massage a coin-sized amount into the scalp and through the roots, creating a rich, moisture-dense lather.
- 3. Distribute: Work the lather through the mid-lengths and ends of the hair.
- 4. Rinse: Rinse completely with lukewarm water.
- 5. Pro Tip: For the ultimate frizz-fighting routine, always follow with amika Forget Frizz Conditioner. If your hair is particularly thick or prone to buildup, a second light wash will ensure a perfectly clean foundation for your smoothing products to penetrate deeper.
How is this different from the Velveteen Dream Shampoo?
Forget Frizz is part of our latest innovation in smoothing. While Velveteen Dream focused on a silky feel, Forget Frizz uses skincare-grade hydrators like Hyaluronic Acid and Squalane to provide a deeper, 72-hour humidity shield that is even more lightweight.
Is this shampoo safe for colour-treated hair?
Absolutely! It is 100% colour-safe and sulfate-free. It actually helps preserve your colour by keeping the hair cuticle sealed and hydrated, which prevents fading.
Will this weigh down my fine hair?
No. Forget Frizz was specifically engineered to provide weightless hydration. It targets the hair fibre with moisture rather than coating it in heavy oils, making it ideal for fine to medium hair types that struggle with frizz.
A Skincare-Inspired Cleanse for Impeccably Smooth, Humidity-Proof Hair
Start your smoothing routine at the root with a cleanser that defies the elements. The amika Forget Frizz Anti-Frizz Shampoo is a high-performance, sulfate-free formula engineered to provide 72-hour frizz protection. Infused with a powerhouse "moisture-magnet" blend of Hyaluronic Acid and Squalane, this shampoo gently removes impurities while plumping the hair fibre with weightless hydration. It creates a protective shield against environmental humidity, ensuring your hair remains soft, manageable, and brilliantly shiny. Whether you are battling summer swelter or winter static, Forget Frizz transforms unruly textures into a sleek, polished foundation, making it the essential first step for anyone seeking long-lasting, frizz-free results.
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- 72-Hour Frizz Protection: Clinically proven to keep hair smooth and frizz-free for three full days, even in high-humidity environments.
- Weightless Hydration: Saturates parched strands with moisture without weighing down your natural volume or bounce.
- Superior Humidity Shield: Forms a protective barrier that prevents moisture from the air from disrupting your style.
- Enhanced Shine: Smooths the hair surface to reflect light, giving your hair a healthy, vibrant glow.
- Improved Manageability: Softens the hair fibre to make detangling and styling effortless.
- Hyaluronic Acid: A potent humectant that can hold up to 1,000 times its weight in water to intensely moisturise from within.
- Squalane: Mimics the hair's natural lipids to prevent moisture loss while restoring suppleness and flexibility.
- Fermented Rice Water: Rich in vitamins and proteins to smooth the hair cuticle and enhance natural lustre.
- Sea Buckthorn (Obliphica): amika’s signature superfruit, loaded with Omega 7, Vitamin C, and Vitamin A for superior hair health.
- Sulfate-Free Cleansing: Effectively removes buildup and oils without stripping the essential moisture that frizz-prone hair needs.
- Clean Beauty: Vegan-certified and free from sulfates (SLS, SLES, ALS), parabens, phthalates, and mineral oil.
- 1. Preparation: Thoroughly wet hair with warm water to open the cuticle.
- 2. Lather: Massage a coin-sized amount into the scalp and through the roots, creating a rich, moisture-dense lather.
- 3. Distribute: Work the lather through the mid-lengths and ends of the hair.
- 4. Rinse: Rinse completely with lukewarm water.
- 5. Pro Tip: For the ultimate frizz-fighting routine, always follow with amika Forget Frizz Conditioner. If your hair is particularly thick or prone to buildup, a second light wash will ensure a perfectly clean foundation for your smoothing products to penetrate deeper.
How is this different from the Velveteen Dream Shampoo?
Forget Frizz is part of our latest innovation in smoothing. While Velveteen Dream focused on a silky feel, Forget Frizz uses skincare-grade hydrators like Hyaluronic Acid and Squalane to provide a deeper, 72-hour humidity shield that is even more lightweight.
Is this shampoo safe for colour-treated hair?
Absolutely! It is 100% colour-safe and sulfate-free. It actually helps preserve your colour by keeping the hair cuticle sealed and hydrated, which prevents fading.
Will this weigh down my fine hair?
No. Forget Frizz was specifically engineered to provide weightless hydration. It targets the hair fibre with moisture rather than coating it in heavy oils, making it ideal for fine to medium hair types that struggle with frizz.
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