- Strong Cosmetic Effect from First Use: delivers visible softness, shine, and body the very first time you wash with it
- Suitable for All Hair Types: fine, thick, curly, straight, coloured, damaged, or healthy — universally flattering
- Sensory Velvety Lather: rich, creamy foam that feels luxurious without leaving residue
- Gentle Daily-Use Cleansing: sulphate-free system respects the scalp's barrier and is safe for daily washing
- Long-Lasting Signature Scent: the cult-favourite OI fragrance lingers on hair for hours after rinsing
- Antioxidant Protection: Roucou oil defends hair against UV damage, environmental aggressors, and visible signs of aging
- Roucou Oil (Bixa Orellana Seed Extract): Amazonian botanical with 100x more beta-carotene than carrots, plus vitamin A, selenium, and ellagic acid for antioxidant protection
- Sulphate-Free Cleansing System: gentle blend of sodium lauroyl methyl isethionate, cocamidopropyl betaine, and plant-derived glucosides
- Panthenol (Pro-Vitamin B5): deeply moisturising humectant that strengthens and hydrates
- Sunflower Seed Oil: adds natural shine and softness without weight
- Glycerin: plant-derived moisture magnet that keeps hair hydrated through the wash
- Iconic OI Fragrance: complex sensory scent of thyme, pine, musk, and amber
- Sulphate-free, paraben-free, vegan, made in Italy
- 1. Wet: Saturate hair thoroughly under warm (not hot) water. Hot water dehydrates strands faster than people realise.
- 2. Dispense: Pour a 10-cent coin sized amount into your palm — more for long, thick, or product-loaded hair. The formula is concentrated.
- 3. Emulsify: Rub between palms briefly to start the lather before applying.
- 4. Apply to Scalp: Massage gently into the scalp using fingertips in small circles. Focus on the scalp; let the lather glide down the lengths as you rinse.
- 5. Rinse Thoroughly: Rinse with cool water to seal the cuticle and lock in shine. Repeat only if hair feels heavily product-loaded.
- 6. Pro Tip: For the full OI ritual, follow with OI Conditioner, then apply OI All In One Milk to damp hair before styling. The three together produce that signature head-to-toe softness and scent that turns first-time clients into for-life buyers. This is also one of the few salon-grade shampoos genuinely formulated for daily use — gentle enough for everyday washing without stripping or buildup.
What is Davines OI Shampoo used for?
Davines OI Shampoo is a gentle, sulphate-free daily shampoo suitable for all hair types. The milky-smooth formula is infused with antioxidant-rich Roucou oil from the Amazonian Achiote plant, plus Pro-Vitamin B5 (panthenol) and sunflower seed oil, to cleanse the hair and scalp while delivering hydration, shine, and softness. It is part of Davines' best-selling, award-winning OI line and is designed to leave hair visibly softer, fuller, and more radiant from the very first use.
Is Davines OI Shampoo sulfate-free?
Yes, Davines OI Shampoo is sulphate-free. The formula does not contain sodium laureth sulphate (SLES) or sodium lauryl sulphate (SLS), the harsh surfactants commonly found in conventional shampoos that can strip natural oils and cause dryness. Instead, it uses a gentle plant-derived cleansing system based on sodium lauroyl methyl isethionate, cocamidopropyl betaine, and coco-glucoside. It is also paraben-free, vegan, and cruelty-free.
Is Davines OI Shampoo safe for colour-treated hair?
Yes, Davines OI Shampoo is safe for colour-treated, highlighted, and chemically processed hair. The sulphate-free, paraben-free formula is specifically designed to be gentle enough for daily use without stripping colour vibrancy or causing premature fading. The antioxidant Roucou oil and conditioning agents help protect hair against environmental damage, while panthenol and sunflower seed oil deliver moisture that colour-treated hair tends to lose during chemical processing.
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OI Shampoo 1 Litre
SKU: 8004608247647
Regular price
$139.00
$118.1515% off
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15% off
Milky-smooth. Luxuriously scented. Habit-forming.
Meet OI Shampoo, Davines' best-selling daily cleanser and the first step in the most cult-followed haircare ritual in the salon world. The texture is the first thing you notice — a creamy, velvety lather that feels closer to a body cream than a shampoo. The second thing is the scent: that unmistakable warm, thyme-and-pine, musk-and-amber OI fragrance that lingers on hair long after the shower's over.
Powered by Roucou oil, an antioxidant powerhouse pressed from the seeds of Amazonian Achiote — a plant that contains 100 times more beta-carotene than carrots and offers natural protection against environmental damage, UV exposure, and the signs of aging in hair. The formula is sulphate-free and paraben-free, using a gentle plant-derived cleansing system that respects the scalp's natural barrier while still delivering that satisfying salon-grade lather. Panthenol (Pro-Vitamin B5) floods strands with moisture and sunflower seed oil adds natural shine.
The result is hair that's softer, shinier, and visibly more full-bodied from the very first wash. Suitable for every hair type — fine, thick, curly, straight, coloured, healthy, or in recovery. Award-winning, vegan, and made in Italy. Follow with OI Conditioner and OI All In One Milk for the full ritual.
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- Strong Cosmetic Effect from First Use: delivers visible softness, shine, and body the very first time you wash with it
- Suitable for All Hair Types: fine, thick, curly, straight, coloured, damaged, or healthy — universally flattering
- Sensory Velvety Lather: rich, creamy foam that feels luxurious without leaving residue
- Gentle Daily-Use Cleansing: sulphate-free system respects the scalp's barrier and is safe for daily washing
- Long-Lasting Signature Scent: the cult-favourite OI fragrance lingers on hair for hours after rinsing
- Antioxidant Protection: Roucou oil defends hair against UV damage, environmental aggressors, and visible signs of aging
- Roucou Oil (Bixa Orellana Seed Extract): Amazonian botanical with 100x more beta-carotene than carrots, plus vitamin A, selenium, and ellagic acid for antioxidant protection
- Sulphate-Free Cleansing System: gentle blend of sodium lauroyl methyl isethionate, cocamidopropyl betaine, and plant-derived glucosides
- Panthenol (Pro-Vitamin B5): deeply moisturising humectant that strengthens and hydrates
- Sunflower Seed Oil: adds natural shine and softness without weight
- Glycerin: plant-derived moisture magnet that keeps hair hydrated through the wash
- Iconic OI Fragrance: complex sensory scent of thyme, pine, musk, and amber
- Sulphate-free, paraben-free, vegan, made in Italy
- 1. Wet: Saturate hair thoroughly under warm (not hot) water. Hot water dehydrates strands faster than people realise.
- 2. Dispense: Pour a 10-cent coin sized amount into your palm — more for long, thick, or product-loaded hair. The formula is concentrated.
- 3. Emulsify: Rub between palms briefly to start the lather before applying.
- 4. Apply to Scalp: Massage gently into the scalp using fingertips in small circles. Focus on the scalp; let the lather glide down the lengths as you rinse.
- 5. Rinse Thoroughly: Rinse with cool water to seal the cuticle and lock in shine. Repeat only if hair feels heavily product-loaded.
- 6. Pro Tip: For the full OI ritual, follow with OI Conditioner, then apply OI All In One Milk to damp hair before styling. The three together produce that signature head-to-toe softness and scent that turns first-time clients into for-life buyers. This is also one of the few salon-grade shampoos genuinely formulated for daily use — gentle enough for everyday washing without stripping or buildup.
What is Davines OI Shampoo used for?
Davines OI Shampoo is a gentle, sulphate-free daily shampoo suitable for all hair types. The milky-smooth formula is infused with antioxidant-rich Roucou oil from the Amazonian Achiote plant, plus Pro-Vitamin B5 (panthenol) and sunflower seed oil, to cleanse the hair and scalp while delivering hydration, shine, and softness. It is part of Davines' best-selling, award-winning OI line and is designed to leave hair visibly softer, fuller, and more radiant from the very first use.
Is Davines OI Shampoo sulfate-free?
Yes, Davines OI Shampoo is sulphate-free. The formula does not contain sodium laureth sulphate (SLES) or sodium lauryl sulphate (SLS), the harsh surfactants commonly found in conventional shampoos that can strip natural oils and cause dryness. Instead, it uses a gentle plant-derived cleansing system based on sodium lauroyl methyl isethionate, cocamidopropyl betaine, and coco-glucoside. It is also paraben-free, vegan, and cruelty-free.
Is Davines OI Shampoo safe for colour-treated hair?
Yes, Davines OI Shampoo is safe for colour-treated, highlighted, and chemically processed hair. The sulphate-free, paraben-free formula is specifically designed to be gentle enough for daily use without stripping colour vibrancy or causing premature fading. The antioxidant Roucou oil and conditioning agents help protect hair against environmental damage, while panthenol and sunflower seed oil deliver moisture that colour-treated hair tends to lose during chemical processing.
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