- Gentle Enough for Daily Use: Sulfate-free formula safe for frequent washing without stripping hair or scalp.
- 50% More Manageable Hair: Clinically tested with the full DEDE routine vs. untreated hair.
- Softens and Adds Natural Shine: Lightweight finish that won't weigh hair down.
- UV Protection Built In: Mexoryl SX filter prevents sun-damage to colour and structure.
- Suitable for All Hair Types: Fine to coarse, straight to curly, colour-treated to natural.
- Regenerative Organic Certified™ White Hibiscus Extract: sourced from Mrs. Sanou Kuina's Ben Dia women's association in Koro, Burkina Faso; antioxidants neutralize free radicals and shield against oxidative damage
- Sulfate-Free Sugar-Surfactant System: Cocamidopropyl Betaine, Coco-Glucoside, Decyl Glucoside, and Sodium Cocoyl Alaninate cleanse gently without stripping natural oils
- Terephthalylidene Dicamphor Sulfonic Acid (Mexoryl SX): broad-spectrum UV filter that protects hair colour and structure from sun damage
- Inulin (Plant-Derived Prebiotic) + Guar Hydroxypropyltrimonium Chloride: prebiotic supports scalp microbiome; guar-derived polymer adds slip and detangling during the wash
- Vegan, 92.1% Naturally Derived, 99.5% Biodegradable, Made in Italy: B Corp certified Davines packaging
- 1. Soak the Hair Thoroughly: Apply only to fully wet hair. The lightweight formula activates and lathers best with plenty of water.
- 2. Dispense a Coin-Sized Amount: Start with a small dose : about a nickel for short hair, a toonie for long. Add more only if needed.
- 3. Massage the Scalp, Not the Lengths: Work the product into the scalp with fingertips (not nails) for 30 to 60 seconds. The lather will carry the cleansing action down the lengths on rinse-out.
- 4. Repeat if Needed: For heavily styled hair or after workouts, a second wash improves cleansing depth without compromising gentleness.
- 5. Rinse with Lukewarm Water: Cooler water on the final rinse helps seal the cuticle and enhance shine.
- 6. Pro Tip: Pair with DEDE Conditioner and DEDE Leave-in Conditioner for the full 50% manageability claim. For specific concerns, alternate DEDE Shampoo with a targeted shampoo : MOMO for hydration, NOUNOU for damage repair, MINU for colour-treated hair, SOLU for buildup. DEDE is the daily base, the others are targeted treatments.
What is DEDE Shampoo used for?
DEDE Shampoo by Davines is a gentle, sulfate-free daily cleanser built for frequent washing. The revamped formula is built around Regenerative Organic Certified™ white hibiscus extract from Mrs. Sanou Kuina's Ben Dia women's association in Koro, Burkina Faso : antioxidants neutralize free radicals and protect against oxidative damage. The sugar-derived surfactant system cleans without stripping the hair's natural oils, while a built-in Mexoryl SX UV filter protects colour and structure from sun-fade. Suitable for all hair types : fine to coarse, straight to curly, colour-treated to natural.
Is DEDE Shampoo sulfate-free?
Yes. The revamped Davines DEDE Shampoo uses a sulfate-free surfactant system built on Cocamidopropyl Betaine, Sodium Cocoyl Alaninate, Coco-Glucoside, Decyl Glucoside, and Sodium Lauroyl Methyl Isethionate. These are gentle, sugar-derived and amino-acid based cleansers that produce a soft, airy lather without the harsh stripping action of traditional sulfates. This makes the shampoo safe for daily use, sensitive scalps, colour-treated hair, and chemically processed hair while still delivering thorough cleansing.
How is DEDE Shampoo different from MOMO or NOUNOU Shampoo?
All three are Davines Essential Haircare shampoos but they serve different needs. DEDE Shampoo is the daily, all-hair-types base : the lightest formula, gentle enough for frequent washing, built around white hibiscus for antioxidant protection. MOMO Shampoo is the hydrating choice for dry, dehydrated, or sun-stressed hair : built around apricot extract for moisture. NOUNOU Shampoo is the repair choice for damaged, bleached, or chemically processed hair : built for deep nourishment. Pick DEDE for everyday baseline, layer in the others for targeted treatment.
Wash often? Wash with this.
DEDE Shampoo has been reformulated : red celery replaced by Regenerative Organic Certified™ white hibiscus extract from Mrs. Sanou Kuina's Ben Dia women's association in Koro, Burkina Faso. The delicate, sulfate-free formula uses a sugar-derived surfactant system (Coco-Glucoside, Decyl Glucoside, Sodium Cocoyl Alaninate) gentle enough for everyday washing without stripping the hair's natural oils. Hibiscus antioxidants neutralize free radicals, Inulin supports the scalp microbiome, and a built-in UV filter (Mexoryl SX) protects against sun-fade.
Best for daily or frequent washers across all hair types : fine to coarse, straight to curly, colour-treated to natural. Up to 50% more manageable hair with the full DEDE routine. Texture: fluid, lightweight, airy lather. Scent: fresh citrus over soft florals and warm musk. Vegan, 92.1% naturally derived, 99.5% biodegradable. Made in Italy.
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- Gentle Enough for Daily Use: Sulfate-free formula safe for frequent washing without stripping hair or scalp.
- 50% More Manageable Hair: Clinically tested with the full DEDE routine vs. untreated hair.
- Softens and Adds Natural Shine: Lightweight finish that won't weigh hair down.
- UV Protection Built In: Mexoryl SX filter prevents sun-damage to colour and structure.
- Suitable for All Hair Types: Fine to coarse, straight to curly, colour-treated to natural.
- Regenerative Organic Certified™ White Hibiscus Extract: sourced from Mrs. Sanou Kuina's Ben Dia women's association in Koro, Burkina Faso; antioxidants neutralize free radicals and shield against oxidative damage
- Sulfate-Free Sugar-Surfactant System: Cocamidopropyl Betaine, Coco-Glucoside, Decyl Glucoside, and Sodium Cocoyl Alaninate cleanse gently without stripping natural oils
- Terephthalylidene Dicamphor Sulfonic Acid (Mexoryl SX): broad-spectrum UV filter that protects hair colour and structure from sun damage
- Inulin (Plant-Derived Prebiotic) + Guar Hydroxypropyltrimonium Chloride: prebiotic supports scalp microbiome; guar-derived polymer adds slip and detangling during the wash
- Vegan, 92.1% Naturally Derived, 99.5% Biodegradable, Made in Italy: B Corp certified Davines packaging
- 1. Soak the Hair Thoroughly: Apply only to fully wet hair. The lightweight formula activates and lathers best with plenty of water.
- 2. Dispense a Coin-Sized Amount: Start with a small dose : about a nickel for short hair, a toonie for long. Add more only if needed.
- 3. Massage the Scalp, Not the Lengths: Work the product into the scalp with fingertips (not nails) for 30 to 60 seconds. The lather will carry the cleansing action down the lengths on rinse-out.
- 4. Repeat if Needed: For heavily styled hair or after workouts, a second wash improves cleansing depth without compromising gentleness.
- 5. Rinse with Lukewarm Water: Cooler water on the final rinse helps seal the cuticle and enhance shine.
- 6. Pro Tip: Pair with DEDE Conditioner and DEDE Leave-in Conditioner for the full 50% manageability claim. For specific concerns, alternate DEDE Shampoo with a targeted shampoo : MOMO for hydration, NOUNOU for damage repair, MINU for colour-treated hair, SOLU for buildup. DEDE is the daily base, the others are targeted treatments.
What is DEDE Shampoo used for?
DEDE Shampoo by Davines is a gentle, sulfate-free daily cleanser built for frequent washing. The revamped formula is built around Regenerative Organic Certified™ white hibiscus extract from Mrs. Sanou Kuina's Ben Dia women's association in Koro, Burkina Faso : antioxidants neutralize free radicals and protect against oxidative damage. The sugar-derived surfactant system cleans without stripping the hair's natural oils, while a built-in Mexoryl SX UV filter protects colour and structure from sun-fade. Suitable for all hair types : fine to coarse, straight to curly, colour-treated to natural.
Is DEDE Shampoo sulfate-free?
Yes. The revamped Davines DEDE Shampoo uses a sulfate-free surfactant system built on Cocamidopropyl Betaine, Sodium Cocoyl Alaninate, Coco-Glucoside, Decyl Glucoside, and Sodium Lauroyl Methyl Isethionate. These are gentle, sugar-derived and amino-acid based cleansers that produce a soft, airy lather without the harsh stripping action of traditional sulfates. This makes the shampoo safe for daily use, sensitive scalps, colour-treated hair, and chemically processed hair while still delivering thorough cleansing.
How is DEDE Shampoo different from MOMO or NOUNOU Shampoo?
All three are Davines Essential Haircare shampoos but they serve different needs. DEDE Shampoo is the daily, all-hair-types base : the lightest formula, gentle enough for frequent washing, built around white hibiscus for antioxidant protection. MOMO Shampoo is the hydrating choice for dry, dehydrated, or sun-stressed hair : built around apricot extract for moisture. NOUNOU Shampoo is the repair choice for damaged, bleached, or chemically processed hair : built for deep nourishment. Pick DEDE for everyday baseline, layer in the others for targeted treatment.
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