- Heat Protection up to 446°F (230°C): Built-in thermal defence for blow-dryers, flat irons, and curling wands.
- Anti-Humidity Barrier: Holds the style flat against humidity, sweat, and weather swings.
- Bodifying Root Lift: Adds visible volume and fullness, especially on fine or limp hair.
- Speeds Up Blow-Dry Time: Alcohol carrier evaporates fast, accelerating styling.
- Extends Blowout Longevity: Style holds longer between washes.
- Natural Shine Boost: Smooths the cuticle for a glossy, polished finish.
- VP/VA Copolymer: film-forming styling polymer that holds blowout shape and locks out humidity
- Panthenol (Pro-Vitamin B5): humectant that draws moisture into the cuticle for shine and slip
- Polyquaternium-69 + Polyquaternium-11: conditioning polymers that smooth the cuticle and reduce friction during blow-drying
- Paraben-Free, Sulphate-Free, Vegan: cruelty-free formula, made in Italy
- 1. Start with Damp Hair: Towel-dry to remove excess water, leaving hair evenly damp.
- 2. Section the Hair: Divide into 3 to 4 sections for even product distribution. Tie off the rest.
- 3. Spray Evenly: Apply 5 to 20 pumps from roots to lengths and ends. Shorter hair: 5 to 10 pumps. Long, dense hair: 15 to 20.
- 4. Comb Through: Distribute evenly with a wide-tooth comb or detangling brush so every strand is coated.
- 5. Blow-Dry as Usual: Use a round brush, paddle brush, or blowout brush. Direct airflow downward along the hair shaft to seal the cuticle for maximum shine.
- 6. Pro Tip: For maximum root lift, spray a concentrated burst at the roots and lift each section straight up while blow-drying, then hit it with a cool-shot pass on the cuticle to set the volume. For frizz-prone hair, finish every section with a cool-shot to lock in smoothness before moving on.
What is This is a Primer used for?
This is a Primer by Davines is a leave-in styling spray that preps damp hair before blow-drying or heat styling. It functions as a heat protectant up to 446°F (230°C), an anti-humidity barrier, a root-lifting bodifier, and a shine enhancer in one product. The film-forming VP/VA copolymer and Panthenol smooth the cuticle, speed up blow-dry time, and extend the longevity of the style between washes. Suitable for all hair types.
Is This is a Primer safe for colour-treated hair?
Yes. Davines This is a Primer is sulphate-free, paraben-free, and contains no harsh detergents that strip pigment. The Panthenol and conditioning polymers actually help preserve colour vibrancy by maintaining moisture in the cuticle, which is where colour molecules sit. The heat-protection benefit is especially valuable for colour-treated hair, since hot tools are one of the fastest ways to fade salon colour. Safe for daily use on bleached, balayage, and vibrant tones.
Can I use This is a Primer without heat styling?
Yes, though the formula is built to deliver maximum benefit alongside heat styling. Used on air-dried hair, you'll still get the anti-humidity barrier, light root lift, and a natural shine boost: the heat-protection layer simply goes unused. If you alternate between blow-dried and air-dried days, This is a Primer works for both. For exclusively air-dried hair, lighter leave-in milks or curl creams may suit better.
Step zero of every great blowout.
Built on a film-forming VP/VA copolymer and Polyquaternium duo with Pro-Vitamin B5 for hydration, this leave-in mist preps the hair before any hot tool ever fires up. The result: heat protection up to 446°F (230°C), an anti-humidity barrier that holds the blowout longer, and a bodifying lift at the roots that makes fine hair behave. Plus a noticeable reduction in blow-dry time, which your stylist's wrist will thank you for.
The texture is a fine, lightweight spray that absorbs into wet or towel-dried hair without weight or stickiness. Scent: a fresh jasmine top note with a cool mint kick, settling into a soft cedar wood and patchouli base. Suitable for all hair types: fine, medium, thick, coloured, frizz-prone, and everything in between. Vegan, paraben-free, made in Italy.
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- Heat Protection up to 446°F (230°C): Built-in thermal defence for blow-dryers, flat irons, and curling wands.
- Anti-Humidity Barrier: Holds the style flat against humidity, sweat, and weather swings.
- Bodifying Root Lift: Adds visible volume and fullness, especially on fine or limp hair.
- Speeds Up Blow-Dry Time: Alcohol carrier evaporates fast, accelerating styling.
- Extends Blowout Longevity: Style holds longer between washes.
- Natural Shine Boost: Smooths the cuticle for a glossy, polished finish.
- VP/VA Copolymer: film-forming styling polymer that holds blowout shape and locks out humidity
- Panthenol (Pro-Vitamin B5): humectant that draws moisture into the cuticle for shine and slip
- Polyquaternium-69 + Polyquaternium-11: conditioning polymers that smooth the cuticle and reduce friction during blow-drying
- Paraben-Free, Sulphate-Free, Vegan: cruelty-free formula, made in Italy
- 1. Start with Damp Hair: Towel-dry to remove excess water, leaving hair evenly damp.
- 2. Section the Hair: Divide into 3 to 4 sections for even product distribution. Tie off the rest.
- 3. Spray Evenly: Apply 5 to 20 pumps from roots to lengths and ends. Shorter hair: 5 to 10 pumps. Long, dense hair: 15 to 20.
- 4. Comb Through: Distribute evenly with a wide-tooth comb or detangling brush so every strand is coated.
- 5. Blow-Dry as Usual: Use a round brush, paddle brush, or blowout brush. Direct airflow downward along the hair shaft to seal the cuticle for maximum shine.
- 6. Pro Tip: For maximum root lift, spray a concentrated burst at the roots and lift each section straight up while blow-drying, then hit it with a cool-shot pass on the cuticle to set the volume. For frizz-prone hair, finish every section with a cool-shot to lock in smoothness before moving on.
What is This is a Primer used for?
This is a Primer by Davines is a leave-in styling spray that preps damp hair before blow-drying or heat styling. It functions as a heat protectant up to 446°F (230°C), an anti-humidity barrier, a root-lifting bodifier, and a shine enhancer in one product. The film-forming VP/VA copolymer and Panthenol smooth the cuticle, speed up blow-dry time, and extend the longevity of the style between washes. Suitable for all hair types.
Is This is a Primer safe for colour-treated hair?
Yes. Davines This is a Primer is sulphate-free, paraben-free, and contains no harsh detergents that strip pigment. The Panthenol and conditioning polymers actually help preserve colour vibrancy by maintaining moisture in the cuticle, which is where colour molecules sit. The heat-protection benefit is especially valuable for colour-treated hair, since hot tools are one of the fastest ways to fade salon colour. Safe for daily use on bleached, balayage, and vibrant tones.
Can I use This is a Primer without heat styling?
Yes, though the formula is built to deliver maximum benefit alongside heat styling. Used on air-dried hair, you'll still get the anti-humidity barrier, light root lift, and a natural shine boost: the heat-protection layer simply goes unused. If you alternate between blow-dried and air-dried days, This is a Primer works for both. For exclusively air-dried hair, lighter leave-in milks or curl creams may suit better.
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