- 62% More Shine: Clinically proven to significantly increase hair radiance when used as part of your wash routine.
- Instant Cuticle Sealing: Smooths the hair surface immediately to enhance light reflection and silkiness.
- Weightless Hydration: Softens the hair fibre and reduces frizz without flattening natural volume or leaving a greasy film.
- Time-Saving Treatment: Provides a salon-worthy "gloss" finish in the same time it takes to brush your teeth.
- Improved Manageability: Leaves hair feeling remarkably soft and easy to detangle, reducing mechanical damage during styling.
- Hydrolyzed Flaxseed: A natural hydrator that moisturises and softens the hair fibre for a healthy-looking shine.
- Amino Acid Complex: Smooths the hair cuticle, boosts elasticity, and keeps professional colour looking vibrant.
- Red Wine Extract: Packed with antioxidants to help rejuvenate, hydrate, and fight environmental stressors that cause frizz.
- UV Filters: Helps to shield hair from sun damage and prevent premature colour fading.
- Fast-Acting Formula: Specifically engineered to deliver maximum results in just 60 seconds.
- Clean Beauty: Vegan-certified and free from sulfates (SLS, SLES, ALS), parabens, phthalates, and mineral oil.
- 1. Preparation: Shampoo hair as usual. Before application, squeeze out excess water from the hair.
- 2. Apply: Twist the nozzle and apply the liquid treatment directly to the hair in sections.
- 3. Saturate: Ensure you fully saturate the hair from mid-lengths to ends.
- 4. Wait: Allow the formula to work its magic for exactly 60 seconds.
- 5. Rinse: Rinse thoroughly with lukewarm water.
- 6. Pro Tip: For fine and oily hair types, use Flash in place of your regular conditioner. For thick and dry hair types, use Flash after your conditioner to "seal in" extra moisture and shine.
Is this mask safe for keratin-treated or bleached hair?
Absolutely! Flash is 100% colour-safe and sulfate-free. It is excellent for bleached or chemically treated hair as it helps to seal the porous cuticle and restore a healthy, vibrant shine.
How is this different from The Kure Multi-Task Treatment?
While The Kure is a "repair" treatment focused on building strength and mending bonds, Flash is a "shine" treatment focused on smoothing the cuticle and boosting radiance. If your hair is damaged, use The Kure; if your hair is dull, use Flash!
Can I leave this on for longer than 60 seconds?
You can, but it isn't necessary! Flash is engineered for maximum performance in just one minute. If you are looking for a deeper, more intensive moisture treatment, we recommend the amika Soulfood or Hydro Rush masks.
From Dull to Dazzling in Just 60 Seconds
Turn up the shine with a high-performance, flash-acting treatment that delivers mirror-like brilliance in record time. The amika Flash Instant Shine Mask is a lightweight, water-like formula engineered to instantly seal the hair cuticle while softening and hydrating every strand. Designed for all hair types—from fine and oily to thick and dry—this mask works in just one minute to transform lacklustre hair into a silky, smooth, and high-gloss masterpiece. Infused with a nutrient-rich blend of Amino Acids and Flaxseed, it enhances light reflection and hair elasticity without adding any heavy weight or residue. Whether you are prepping for a big event or simply want to revive your colour between salon visits, Flash is the ultimate "quick fix" for healthy-looking, luminous hair.
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- 62% More Shine: Clinically proven to significantly increase hair radiance when used as part of your wash routine.
- Instant Cuticle Sealing: Smooths the hair surface immediately to enhance light reflection and silkiness.
- Weightless Hydration: Softens the hair fibre and reduces frizz without flattening natural volume or leaving a greasy film.
- Time-Saving Treatment: Provides a salon-worthy "gloss" finish in the same time it takes to brush your teeth.
- Improved Manageability: Leaves hair feeling remarkably soft and easy to detangle, reducing mechanical damage during styling.
- Hydrolyzed Flaxseed: A natural hydrator that moisturises and softens the hair fibre for a healthy-looking shine.
- Amino Acid Complex: Smooths the hair cuticle, boosts elasticity, and keeps professional colour looking vibrant.
- Red Wine Extract: Packed with antioxidants to help rejuvenate, hydrate, and fight environmental stressors that cause frizz.
- UV Filters: Helps to shield hair from sun damage and prevent premature colour fading.
- Fast-Acting Formula: Specifically engineered to deliver maximum results in just 60 seconds.
- Clean Beauty: Vegan-certified and free from sulfates (SLS, SLES, ALS), parabens, phthalates, and mineral oil.
- 1. Preparation: Shampoo hair as usual. Before application, squeeze out excess water from the hair.
- 2. Apply: Twist the nozzle and apply the liquid treatment directly to the hair in sections.
- 3. Saturate: Ensure you fully saturate the hair from mid-lengths to ends.
- 4. Wait: Allow the formula to work its magic for exactly 60 seconds.
- 5. Rinse: Rinse thoroughly with lukewarm water.
- 6. Pro Tip: For fine and oily hair types, use Flash in place of your regular conditioner. For thick and dry hair types, use Flash after your conditioner to "seal in" extra moisture and shine.
Is this mask safe for keratin-treated or bleached hair?
Absolutely! Flash is 100% colour-safe and sulfate-free. It is excellent for bleached or chemically treated hair as it helps to seal the porous cuticle and restore a healthy, vibrant shine.
How is this different from The Kure Multi-Task Treatment?
While The Kure is a "repair" treatment focused on building strength and mending bonds, Flash is a "shine" treatment focused on smoothing the cuticle and boosting radiance. If your hair is damaged, use The Kure; if your hair is dull, use Flash!
Can I leave this on for longer than 60 seconds?
You can, but it isn't necessary! Flash is engineered for maximum performance in just one minute. If you are looking for a deeper, more intensive moisture treatment, we recommend the amika Soulfood or Hydro Rush masks.
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