- Deep Hydration: up to 11x more hydrated hair vs. untreated curls, addressing the #1 curl-care need
- Enhanced Elasticity: clinically improves curl spring and bounce-back by 24.6%
- Frizz Control That Lasts: part of a clinically-proven 72-hour anti-frizz routine
- Preserves Natural Curl Pattern: gentle cleansing leaves your coil shape intact, not stripped flat
- Soft, Light, Shiny Result: rinses to a clean, conditioned finish without buildup or heaviness
- Foundation for Every Curl Routine: sets the stage so styling products actually deliver their promised results
- Regenerative Organic Certified™ Baobab Pulp Extract: ethically sourced from a women's cooperative in Burkina Faso, rich in moisture-locking carbohydrates and protective antioxidants
- Gentle Surfactant System: sulphate-free blend of sodium lauroyl methyl isethionate, cocamidopropyl betaine, and plant-derived glucosides that cleanse without stripping
- Glycerin: plant-derived humectant that pulls and holds moisture into the hair shaft
- Conditioning Polyquaterniums: lightweight conditioning agents that improve slip and detangling during the wash
- Creamy, Velvety Lather: rich and luxurious texture that spreads easily and rinses cleanly
- Clinically Tested: delivers up to 11x more hydrated hair, 24.6% improved elasticity, and 72 hours of anti-frizz when used in the full LOVE Curl ritual
- Free of sulphates, parabens, and SLES/SLS: vegan formula
- 1. Saturate: Wet hair thoroughly with lukewarm water (hot water dehydrates curls faster than you'd think).
- 2. Dispense: Pump a generous amount into your palm: a coin-sized portion for shorter hair, two for shoulder-length, more for long or very thick curls.
- 3. Emulsify: Rub between your palms to break the formula into a soft, creamy lather before it touches your hair.
- 4. Apply to Scalp: Massage gently into the scalp using fingertips (not nails), working in small circles to loosen buildup. Let the lather slide down the lengths as you rinse: you rarely need to scrub the mid-lengths and ends.
- 5. Rinse Thoroughly: Rinse with cool water to seal the cuticle and lock in shine. Repeat the wash only if your hair feels heavily product-loaded or unusually oily.
- 6. Pro Tip: For the full clinical benefit (11x hydration, 24.6% elasticity boost), use the complete LOVE Curl ritual: this shampoo, followed by LOVE Curl Conditioner or LOVE Curl Mask, then style on damp hair with LOVE Curl Cream. The actives are formulated to layer and reinforce each other — using just one product gives you a fraction of the result.
What is Davines LOVE Curl Shampoo used for?
Davines LOVE Curl Shampoo is a gentle, moisturising cleanser formulated specifically for wavy and curly hair. The formula uses Regenerative Organic Certified™ baobab pulp extract from Burkina Faso, combined with a sulphate-free surfactant system, to cleanse the hair and scalp without stripping moisture or compromising the natural curl pattern. It is clinically shown to deliver up to 11 times more hydrated hair and a 24.6% improvement in elasticity when used as part of the full LOVE Curl routine.
Is Davines LOVE Curl Shampoo sulfate-free?
Yes, Davines LOVE Curl Shampoo is sulphate-free. The formula does not contain sodium laureth sulphate (SLES) or sodium lauryl sulphate (SLS), the harsh surfactants commonly found in conventional shampoos that can strip curls of natural moisture. Instead, it uses a gentle blend of sodium lauroyl methyl isethionate, cocamidopropyl betaine, and plant-derived glucosides to cleanse effectively while preserving the curl pattern. It is also free from parabens and is a vegan formula.
Is Davines LOVE Curl Shampoo safe for colour-treated hair?
Yes, LOVE Curl Shampoo is safe for colour-treated, highlighted, and chemically processed hair. The sulphate-free, gentle cleansing system protects colour vibrancy and prevents premature fading, while the baobab pulp extract and glycerin replenish moisture that is often lost during chemical processing. The formula is also free from parabens, cruelty-free, and vegan, making it suitable for all curly hair types regardless of colour history.
The shampoo step that doesn't undo all your styling. Finally.
Meet LOVE Curl Shampoo, Davines' moisturising cleanser for the curl-girl truth that most shampoos quietly ignore: washing day shouldn't be the day your curls give up. Conventional shampoos strip moisture, fray the cuticle, and leave coils desperate for rescue by every product downstream. This is the formula that flips that script: it cleanses, yes, but it also floods strands with hydration, supports your wave pattern, and sets up every product after it to actually do its job.
Powered by Regenerative Organic Certified™ baobab pulp extract, sourced from the Mrs. Ouattara Abiba women's association in Banfora, Burkina Faso. Baobab is naturally rich in moisture-locking carbohydrates and protective antioxidants: clinically, it delivers up to 11 times more hydrated hair, enhances elasticity by 24.6%, and contributes to 72 hours of long-lasting anti-frizz when paired with the rest of the LOVE Curl ritual.
The lather is rich and creamy, the rinse is clean and light, and the scent is pure Davines: fresh fig and lime opening into luminous florals and grapefruit, settling into a warm trail of musk and ambergris. Pair with LOVE Curl Conditioner or LOVE Curl Mask, then style with LOVE Curl Cream. Your washing routine, finally on your side.
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- Deep Hydration: up to 11x more hydrated hair vs. untreated curls, addressing the #1 curl-care need
- Enhanced Elasticity: clinically improves curl spring and bounce-back by 24.6%
- Frizz Control That Lasts: part of a clinically-proven 72-hour anti-frizz routine
- Preserves Natural Curl Pattern: gentle cleansing leaves your coil shape intact, not stripped flat
- Soft, Light, Shiny Result: rinses to a clean, conditioned finish without buildup or heaviness
- Foundation for Every Curl Routine: sets the stage so styling products actually deliver their promised results
- Regenerative Organic Certified™ Baobab Pulp Extract: ethically sourced from a women's cooperative in Burkina Faso, rich in moisture-locking carbohydrates and protective antioxidants
- Gentle Surfactant System: sulphate-free blend of sodium lauroyl methyl isethionate, cocamidopropyl betaine, and plant-derived glucosides that cleanse without stripping
- Glycerin: plant-derived humectant that pulls and holds moisture into the hair shaft
- Conditioning Polyquaterniums: lightweight conditioning agents that improve slip and detangling during the wash
- Creamy, Velvety Lather: rich and luxurious texture that spreads easily and rinses cleanly
- Clinically Tested: delivers up to 11x more hydrated hair, 24.6% improved elasticity, and 72 hours of anti-frizz when used in the full LOVE Curl ritual
- Free of sulphates, parabens, and SLES/SLS: vegan formula
- 1. Saturate: Wet hair thoroughly with lukewarm water (hot water dehydrates curls faster than you'd think).
- 2. Dispense: Pump a generous amount into your palm: a coin-sized portion for shorter hair, two for shoulder-length, more for long or very thick curls.
- 3. Emulsify: Rub between your palms to break the formula into a soft, creamy lather before it touches your hair.
- 4. Apply to Scalp: Massage gently into the scalp using fingertips (not nails), working in small circles to loosen buildup. Let the lather slide down the lengths as you rinse: you rarely need to scrub the mid-lengths and ends.
- 5. Rinse Thoroughly: Rinse with cool water to seal the cuticle and lock in shine. Repeat the wash only if your hair feels heavily product-loaded or unusually oily.
- 6. Pro Tip: For the full clinical benefit (11x hydration, 24.6% elasticity boost), use the complete LOVE Curl ritual: this shampoo, followed by LOVE Curl Conditioner or LOVE Curl Mask, then style on damp hair with LOVE Curl Cream. The actives are formulated to layer and reinforce each other — using just one product gives you a fraction of the result.
What is Davines LOVE Curl Shampoo used for?
Davines LOVE Curl Shampoo is a gentle, moisturising cleanser formulated specifically for wavy and curly hair. The formula uses Regenerative Organic Certified™ baobab pulp extract from Burkina Faso, combined with a sulphate-free surfactant system, to cleanse the hair and scalp without stripping moisture or compromising the natural curl pattern. It is clinically shown to deliver up to 11 times more hydrated hair and a 24.6% improvement in elasticity when used as part of the full LOVE Curl routine.
Is Davines LOVE Curl Shampoo sulfate-free?
Yes, Davines LOVE Curl Shampoo is sulphate-free. The formula does not contain sodium laureth sulphate (SLES) or sodium lauryl sulphate (SLS), the harsh surfactants commonly found in conventional shampoos that can strip curls of natural moisture. Instead, it uses a gentle blend of sodium lauroyl methyl isethionate, cocamidopropyl betaine, and plant-derived glucosides to cleanse effectively while preserving the curl pattern. It is also free from parabens and is a vegan formula.
Is Davines LOVE Curl Shampoo safe for colour-treated hair?
Yes, LOVE Curl Shampoo is safe for colour-treated, highlighted, and chemically processed hair. The sulphate-free, gentle cleansing system protects colour vibrancy and prevents premature fading, while the baobab pulp extract and glycerin replenish moisture that is often lost during chemical processing. The formula is also free from parabens, cruelty-free, and vegan, making it suitable for all curly hair types regardless of colour history.
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