- Up to 3.9x Smoother Hair After One Use: Clinically tested in the full LOVE Smoothing shampoo, conditioner, and lightweight milk routine.
- Up to 10x More Hydrated Hair: Tested with the LOVE Smoothing shampoo, mask, and serum routine.
- Up to 72 Hours of Frizz Control: Long-lasting smoothness even in humidity, weather swings, and dry indoor air.
- Up to 2.5x Shinier Hair After One Use: Mirror-like gloss and a polished, salon-fresh finish.
- Sulphate-Free, Colour-Safe Cleansing: Gentle enough for daily use, bleached, balayage, and salon-coloured hair.
- Suitable for All Hair Types: From fine and limp to thick, coarse, and frizz-prone.
- Regenerative Organic Certified™ Apple Pulp Extract (Pyrus Malus): sourced from Mr. Francesco Querzola's regenerative farm in Borgo Val di Taro, Parma, Italy, rich in moisture-locking carbohydrates and protective antioxidants
- Sodium Lauroyl Methyl Isethionate + Sodium Methyl Cocoyl Taurate: gentle sulphate-free amino-acid surfactants that cleanse without stripping the cuticle or fading salon colour
- Cocamidopropyl Betaine + Decyl Glucoside: mild secondary cleansers that build a creamy, velvety lather while protecting the scalp barrier
- Sodium Cocoyl Alaninate: ultra-gentle coconut-derived surfactant suitable for sensitive scalps and daily use
- Inulin: plant-derived polysaccharide that reinforces the hair's protective film and locks in moisture mid-rinse
- Guar Hydroxypropyltrimonium Chloride: plant-derived conditioning agent that delivers slip and detangling before the conditioner even goes on
- 92% Naturally Derived, 99% Biodegradable Ingredients: vegan, cruelty-free, made in Italy
- 1. Wet Hair Thoroughly: Saturate from roots to ends with warm (not hot) water to open the cuticle for cleansing.
- 2. Apply a Dime-Sized Amount: Massage into the scalp with fingertips: more for longer, thicker, or coarser hair. The creamy texture builds into a velvety lather as you work it through.
- 3. Lather and Work Through: Distribute the lather mid-shaft to ends. The amino-acid surfactants cleanse gently without stripping colour or moisture.
- 4. Rinse Thoroughly: Rinse until water runs completely clear. Repeat the wash if your hair feels heavy with product, oil, or pollutant buildup.
- 5. Follow with Conditioner. Pro Tip: For the full clinical result (3.9x smoother, 2.5x shinier, 10x more hydrated, 72-hour frizz control), complete the entire LOVE Smoothing routine: this shampoo, the LOVE Smoothing Conditioner or Mask, and the LOVE Smoothing Lightweight Milk or Serum applied to damp hair as a leave-in before blow-drying. For very frizzy or coarse hair, do a double-cleanse: first wash to remove buildup, second wash to deliver the active ingredients to the strand. For colour-treated hair, alternate with a colour-protect shampoo like MINU 2 to 3 times per week to preserve tone. Finish with a cool-water rinse to seal the cuticle and lock in shine before towel-drying with a microfibre towel: avoid rough drying which can re-introduce frizz.
What is LOVE Smoothing Shampoo used for?
LOVE Smoothing Shampoo by Davines is a sulphate-free cleansing shampoo for frizzy, unruly, or coarse hair across all hair types from fine to thick. It uses Regenerative Organic Certified™ apple pulp extract to lock moisture into the cuticle and reduce frizz, paired with gentle amino-acid surfactants that cleanse without stripping colour or stripping the scalp's natural barrier. Used as the first step in the full LOVE Smoothing routine, it contributes to up to 3.9 times smoother, 2.5 times shinier, and 10 times more hydrated hair, with up to 72 hours of frizz control.
What's the difference between LOVE Smoothing Shampoo and MOMO Shampoo?
Both are gentle hydrating shampoos from Davines, but they target different concerns. LOVE Smoothing Shampoo is built specifically for frizz: the regenerative apple pulp extract and conditioning polymers smooth the cuticle and tame unruly texture. MOMO Shampoo is designed for dry or dehydrated hair that needs intensive moisture restoration without specifically targeting frizz. Choose LOVE Smoothing if humidity, coarse texture, or styling frizz is the issue; choose MOMO if your hair is parched but otherwise behaves itself.
Is LOVE Smoothing Shampoo safe for colour-treated hair?
Yes. The Davines LOVE Smoothing Shampoo is sulphate-free and formulated with gentle amino-acid surfactants (sodium lauroyl methyl isethionate, sodium methyl cocoyl taurate, sodium cocoyl alaninate) that cleanse without stripping pigment. It's 92% natural origin, vegan, and contains no harsh detergents that fade salon colour. For bleached, balayage, or vibrant tones, alternate with a dedicated colour-protect shampoo like Davines MINU 2 to 3 times per week to maximise tone longevity.
Frizz starts in the shower. So does the fix.
Davines built this gentle, sulphate-free shampoo around Regenerative Organic Certified™ apple pulp extract: grown on Mr. Francesco Querzola's farm in Borgo Val di Taro, just outside Parma, Italy. Apple pulp carbohydrates lock moisture deep into the cuticle while natural antioxidants protect the strand from oxidative damage. Translation for fine, medium, thick, or coarse frizz-prone hair in Calgary's seasonal weather swings: a wash that actually does its job before you even reach for a styling product.
The texture is rich and creamy, building into a velvety lather that envelops every strand. Amino-acid surfactants cleanse without stripping colour or moisture: ideal for daily use, salon-coloured hair, and sensitive scalps alike. Clinically tested to deliver up to 3.9 times smoother, 2.5 times shinier, and up to 10 times more hydrated hair when paired with the full LOVE Smoothing routine. All while delivering up to 72 hours of frizz control under high-humidity conditions.
The scent: zesty citrus and delicate florals unfolding into a smooth musky base. The kind of clean, polished smell clients walk out of the salon wearing.
Pairs perfectly with LOVE Smoothing Conditioner or LOVE Smoothing Mask and finishes with LOVE Smoothing Lightweight Milk or the LOVE Smoothing Serum for the full clinical effect. Formulated 92% natural origin, 99% biodegradable, with no animal-origin ingredients.
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- Up to 3.9x Smoother Hair After One Use: Clinically tested in the full LOVE Smoothing shampoo, conditioner, and lightweight milk routine.
- Up to 10x More Hydrated Hair: Tested with the LOVE Smoothing shampoo, mask, and serum routine.
- Up to 72 Hours of Frizz Control: Long-lasting smoothness even in humidity, weather swings, and dry indoor air.
- Up to 2.5x Shinier Hair After One Use: Mirror-like gloss and a polished, salon-fresh finish.
- Sulphate-Free, Colour-Safe Cleansing: Gentle enough for daily use, bleached, balayage, and salon-coloured hair.
- Suitable for All Hair Types: From fine and limp to thick, coarse, and frizz-prone.
- Regenerative Organic Certified™ Apple Pulp Extract (Pyrus Malus): sourced from Mr. Francesco Querzola's regenerative farm in Borgo Val di Taro, Parma, Italy, rich in moisture-locking carbohydrates and protective antioxidants
- Sodium Lauroyl Methyl Isethionate + Sodium Methyl Cocoyl Taurate: gentle sulphate-free amino-acid surfactants that cleanse without stripping the cuticle or fading salon colour
- Cocamidopropyl Betaine + Decyl Glucoside: mild secondary cleansers that build a creamy, velvety lather while protecting the scalp barrier
- Sodium Cocoyl Alaninate: ultra-gentle coconut-derived surfactant suitable for sensitive scalps and daily use
- Inulin: plant-derived polysaccharide that reinforces the hair's protective film and locks in moisture mid-rinse
- Guar Hydroxypropyltrimonium Chloride: plant-derived conditioning agent that delivers slip and detangling before the conditioner even goes on
- 92% Naturally Derived, 99% Biodegradable Ingredients: vegan, cruelty-free, made in Italy
- 1. Wet Hair Thoroughly: Saturate from roots to ends with warm (not hot) water to open the cuticle for cleansing.
- 2. Apply a Dime-Sized Amount: Massage into the scalp with fingertips: more for longer, thicker, or coarser hair. The creamy texture builds into a velvety lather as you work it through.
- 3. Lather and Work Through: Distribute the lather mid-shaft to ends. The amino-acid surfactants cleanse gently without stripping colour or moisture.
- 4. Rinse Thoroughly: Rinse until water runs completely clear. Repeat the wash if your hair feels heavy with product, oil, or pollutant buildup.
- 5. Follow with Conditioner. Pro Tip: For the full clinical result (3.9x smoother, 2.5x shinier, 10x more hydrated, 72-hour frizz control), complete the entire LOVE Smoothing routine: this shampoo, the LOVE Smoothing Conditioner or Mask, and the LOVE Smoothing Lightweight Milk or Serum applied to damp hair as a leave-in before blow-drying. For very frizzy or coarse hair, do a double-cleanse: first wash to remove buildup, second wash to deliver the active ingredients to the strand. For colour-treated hair, alternate with a colour-protect shampoo like MINU 2 to 3 times per week to preserve tone. Finish with a cool-water rinse to seal the cuticle and lock in shine before towel-drying with a microfibre towel: avoid rough drying which can re-introduce frizz.
What is LOVE Smoothing Shampoo used for?
LOVE Smoothing Shampoo by Davines is a sulphate-free cleansing shampoo for frizzy, unruly, or coarse hair across all hair types from fine to thick. It uses Regenerative Organic Certified™ apple pulp extract to lock moisture into the cuticle and reduce frizz, paired with gentle amino-acid surfactants that cleanse without stripping colour or stripping the scalp's natural barrier. Used as the first step in the full LOVE Smoothing routine, it contributes to up to 3.9 times smoother, 2.5 times shinier, and 10 times more hydrated hair, with up to 72 hours of frizz control.
What's the difference between LOVE Smoothing Shampoo and MOMO Shampoo?
Both are gentle hydrating shampoos from Davines, but they target different concerns. LOVE Smoothing Shampoo is built specifically for frizz: the regenerative apple pulp extract and conditioning polymers smooth the cuticle and tame unruly texture. MOMO Shampoo is designed for dry or dehydrated hair that needs intensive moisture restoration without specifically targeting frizz. Choose LOVE Smoothing if humidity, coarse texture, or styling frizz is the issue; choose MOMO if your hair is parched but otherwise behaves itself.
Is LOVE Smoothing Shampoo safe for colour-treated hair?
Yes. The Davines LOVE Smoothing Shampoo is sulphate-free and formulated with gentle amino-acid surfactants (sodium lauroyl methyl isethionate, sodium methyl cocoyl taurate, sodium cocoyl alaninate) that cleanse without stripping pigment. It's 92% natural origin, vegan, and contains no harsh detergents that fade salon colour. For bleached, balayage, or vibrant tones, alternate with a dedicated colour-protect shampoo like Davines MINU 2 to 3 times per week to maximise tone longevity.
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