- Instant Volume & Lift: Clinically proven to provide immediate body and "oomph" to fine or flat hair types.
- Stronger-Looking Hair: The combination of Niacinamide and Caffeine helps the hair appear thicker and more resilient.
- Weightless Cleanse: Effectively removes oil and product buildup that can weigh hair down, leaving it light and airy.
- Hydrated Bounce: Delivers just the right amount of moisture to prevent dryness while ensuring hair retains its natural movement.
- Luminous Shine: Smooths the hair surface to reflect light, giving your volume a healthy, vibrant glow.
- Caffeine: Helps to stimulate the scalp and invigorate the hair follicles for a fuller appearance.
- Niacinamide: A form of Vitamin B3 that improves hair texture and supports the scalp's natural barrier.
- Sea Buckthorn (Obliphica): amika’s signature superfruit, rich in Vitamin C, Vitamin A, and Omega 7 to protect and nourish.
- Glycerin: Provides weightless moisture to ensure hair remains soft and manageable without losing its lift.
- Clean Beauty: Vegan-certified and free from sulfates (SLS, SLES, ALS), parabens, phthalates, and mineral oil.
- Colour-Safe: Formulated to maintain the vibrancy of professional colour and highlights.
- 1. Preparation: Wet hair thoroughly with warm water.
- 2. Lather: Massage a coin-sized amount through the roots and scalp, focusing on areas where you want the most lift.
- 3. Distribute: Work the creamy lather through the mid-lengths and ends.
- 4. Rinse: Rinse completely with lukewarm water.
- 5. Pro Tip: For maximum, long-lasting volume, always follow with the amika Big Hit Volumizing Conditioner. To enhance the "lifting" effect, try rinsing with slightly cooler water to help seal the cuticle while keeping the hair light.
Will this shampoo make my hair feel dry or tangled?
No. While many volumising shampoos rely on harsh drying agents to create lift, Big Hit is formulated with Glycerin and Sea Buckthorn to ensure your hair stays hydrated and soft while still achieving maximum volume.
Is this safe for my coloured hair?
Absolutely. Big Hit is sulfate-free and specifically designed to be gentle on professional colour, ensuring your shade stays vibrant while your hair stays voluminous.
How often can I use Big Hit?
It is gentle enough for daily use. If you have very fine hair that tends to get oily quickly, Big Hit is the perfect everyday cleanser to keep your hair fresh and full.
The Knockout Treatment for Limp, Flat Hair
Step into the ring with the ultimate heavyweight champion for fine strands. The amika Big Hit Volumizing Shampoo is a lightweight, sulfate-free cleanser designed to deliver instant lift and body from the very first wash. Engineered with a powerhouse blend of Caffeine and Niacinamide, this shampoo doesn't just clean—it invigorates the hair fibre and supports a healthy scalp environment for hair that looks and feels significantly fuller. Unlike traditional volumising shampoos that can leave hair feeling "straw-like" or dry, Big Hit provides essential hydration and shine while maintaining a bouncy, gravity-defying finish. Infused with amika’s signature Sea Buckthorn, it’s the perfect daily reset for anyone looking to turn up the volume.
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- Instant Volume & Lift: Clinically proven to provide immediate body and "oomph" to fine or flat hair types.
- Stronger-Looking Hair: The combination of Niacinamide and Caffeine helps the hair appear thicker and more resilient.
- Weightless Cleanse: Effectively removes oil and product buildup that can weigh hair down, leaving it light and airy.
- Hydrated Bounce: Delivers just the right amount of moisture to prevent dryness while ensuring hair retains its natural movement.
- Luminous Shine: Smooths the hair surface to reflect light, giving your volume a healthy, vibrant glow.
- Caffeine: Helps to stimulate the scalp and invigorate the hair follicles for a fuller appearance.
- Niacinamide: A form of Vitamin B3 that improves hair texture and supports the scalp's natural barrier.
- Sea Buckthorn (Obliphica): amika’s signature superfruit, rich in Vitamin C, Vitamin A, and Omega 7 to protect and nourish.
- Glycerin: Provides weightless moisture to ensure hair remains soft and manageable without losing its lift.
- Clean Beauty: Vegan-certified and free from sulfates (SLS, SLES, ALS), parabens, phthalates, and mineral oil.
- Colour-Safe: Formulated to maintain the vibrancy of professional colour and highlights.
- 1. Preparation: Wet hair thoroughly with warm water.
- 2. Lather: Massage a coin-sized amount through the roots and scalp, focusing on areas where you want the most lift.
- 3. Distribute: Work the creamy lather through the mid-lengths and ends.
- 4. Rinse: Rinse completely with lukewarm water.
- 5. Pro Tip: For maximum, long-lasting volume, always follow with the amika Big Hit Volumizing Conditioner. To enhance the "lifting" effect, try rinsing with slightly cooler water to help seal the cuticle while keeping the hair light.
Will this shampoo make my hair feel dry or tangled?
No. While many volumising shampoos rely on harsh drying agents to create lift, Big Hit is formulated with Glycerin and Sea Buckthorn to ensure your hair stays hydrated and soft while still achieving maximum volume.
Is this safe for my coloured hair?
Absolutely. Big Hit is sulfate-free and specifically designed to be gentle on professional colour, ensuring your shade stays vibrant while your hair stays voluminous.
How often can I use Big Hit?
It is gentle enough for daily use. If you have very fine hair that tends to get oily quickly, Big Hit is the perfect everyday cleanser to keep your hair fresh and full.
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