- Brass Neutralisation: Instantly cools down warm tones for a bright, "just-left-the-salon" blonde look.
- 2.2x Stronger Hair: Clinically proven to fortify the hair fibre when used as part of the Bust Your Brass routine.
- 8x More Conditioned: Leaves hair feeling remarkably soft and supple compared to traditional, drying purple shampoos.
- 56% Less Breakage: Significantly reduces mid-length snapping and split ends caused by chemical lightening.
- Colour Integrity: Sulfate-free cleansing ensures your professional colour stays vibrant and lasts longer.
- Bond Cure Technology: A proprietary complex that targets the most abundant bonds in the hair to repair and prevent future breakage.
- Ultra-Violet Pigments: High-quality purple pigments that effectively counteract brassy, warm tones in blonde, silver, and gray hair.
- Vegan Quinoa Protein: Provides essential amino acids to help strengthen the hair fibre and enhance shine.
- Sea Buckthorn (Obliphica): amika’s signature superfruit, rich in Vitamin C, Vitamin A, and Omega 7 for superior nourishment.
- Plant Butter Blend: Contains Mango Seed Butter, Shea Butter, and Borage Oil for intensive hydration and fatty acids.
- Clean Beauty: Vegan-certified and free from sulfates (SLS, SLES, ALS), parabens, phthalates, and mineral oil.
- 1. Preparation: Wet hair thoroughly with warm water.
- 2. Lather: Massage a coin-sized amount into the scalp and through the hair, ensuring even distribution of the purple pigments.
- 3. The Wait: Leave the shampoo on for 1 to 5 minutes. The longer you leave it, the more intense the toning effect will be.
- 4. Rinse: Rinse completely until the water runs clear.
- 5. Frequency: Use once a week or as needed to maintain your desired cool tone.
- 6. Pro Tip: For maximum repair and brightening, always follow with the amika Bust Your Brass Conditioner or Repair Mask. If your hair is very porous, start with a 1-minute wait time to avoid over-toning.
Will this shampoo turn my hair purple?
If left on too long—especially on very light or porous hair—you may see a slight lilac tint. If this happens, simply wash with a non-purple shampoo like amika Normcore to remove the excess pigment. We recommend starting with 1 to 2 minutes to test your hair's absorption.
Can I use this shampoo every day?
We recommend using Bust Your Brass once or twice a week, alternating with a repair shampoo like The Kure. Using purple shampoo too frequently can lead to a "dull" or over-toned look on some hair types.
Is this effective for natural gray or silver hair?
Absolutely! It is excellent for natural silver and gray hair, as it neutralises the yellowing that can occur from environmental factors, leaving your silver looking bright and luminous.
amika Bust Your Brass Cool Blonde Strength Repair Shampoo
SKU: 840117807051
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Brighten Your Blonde and Rebuild Your Bonds in One Wash
Say goodbye to brass and hello to bright, resilient blonde. The amika Bust Your Brass Cool Blonde Strength Repair Shampoo is a high-performance, ultra-violet formula designed to neutralise unwanted yellow and orange tones while providing intensive bond repair. Engineered specifically for blondes, silvers, and grays, this sulfate-free cleanser uses innovative Bond Cure Technology to strengthen hair compromised by bleaching and chemical services. Infused with vegan proteins and nutrient-rich plant butters, it doesn't just tone—it leaves hair significantly stronger and more hydrated. Whether you are a natural blonde or a salon-created platinum, this shampoo ensures your colour remains cool, clear, and vibrant while your strands stay healthy and strong.
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- Brass Neutralisation: Instantly cools down warm tones for a bright, "just-left-the-salon" blonde look.
- 2.2x Stronger Hair: Clinically proven to fortify the hair fibre when used as part of the Bust Your Brass routine.
- 8x More Conditioned: Leaves hair feeling remarkably soft and supple compared to traditional, drying purple shampoos.
- 56% Less Breakage: Significantly reduces mid-length snapping and split ends caused by chemical lightening.
- Colour Integrity: Sulfate-free cleansing ensures your professional colour stays vibrant and lasts longer.
- Bond Cure Technology: A proprietary complex that targets the most abundant bonds in the hair to repair and prevent future breakage.
- Ultra-Violet Pigments: High-quality purple pigments that effectively counteract brassy, warm tones in blonde, silver, and gray hair.
- Vegan Quinoa Protein: Provides essential amino acids to help strengthen the hair fibre and enhance shine.
- Sea Buckthorn (Obliphica): amika’s signature superfruit, rich in Vitamin C, Vitamin A, and Omega 7 for superior nourishment.
- Plant Butter Blend: Contains Mango Seed Butter, Shea Butter, and Borage Oil for intensive hydration and fatty acids.
- Clean Beauty: Vegan-certified and free from sulfates (SLS, SLES, ALS), parabens, phthalates, and mineral oil.
- 1. Preparation: Wet hair thoroughly with warm water.
- 2. Lather: Massage a coin-sized amount into the scalp and through the hair, ensuring even distribution of the purple pigments.
- 3. The Wait: Leave the shampoo on for 1 to 5 minutes. The longer you leave it, the more intense the toning effect will be.
- 4. Rinse: Rinse completely until the water runs clear.
- 5. Frequency: Use once a week or as needed to maintain your desired cool tone.
- 6. Pro Tip: For maximum repair and brightening, always follow with the amika Bust Your Brass Conditioner or Repair Mask. If your hair is very porous, start with a 1-minute wait time to avoid over-toning.
Will this shampoo turn my hair purple?
If left on too long—especially on very light or porous hair—you may see a slight lilac tint. If this happens, simply wash with a non-purple shampoo like amika Normcore to remove the excess pigment. We recommend starting with 1 to 2 minutes to test your hair's absorption.
Can I use this shampoo every day?
We recommend using Bust Your Brass once or twice a week, alternating with a repair shampoo like The Kure. Using purple shampoo too frequently can lead to a "dull" or over-toned look on some hair types.
Is this effective for natural gray or silver hair?
Absolutely! It is excellent for natural silver and gray hair, as it neutralises the yellowing that can occur from environmental factors, leaving your silver looking bright and luminous.
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