- 5.3x More Nourished Hair: clinically proven deep nourishment when used in the full LOVE CURL routine
- 100% Less Breakage: clinically demonstrated reduction in mechanical breakage with consistent use
- 16.1% Improved Elasticity: restores curl spring and bounce-back, so coils hold their shape longer
- 72-Hour Anti-Frizz & Curl Definition: keeps curls smooth, defined, and humidity-resistant for up to three days
- Enhances Natural Curl Shape: strengthens and accentuates your existing wave or curl pattern
- 30-Second Application: delivers salon-grade results without extending shower time
- Regenerative Organic Certified™ Baobab Pulp Extract: ethically sourced from a women's cooperative in Burkina Faso, rich in moisture-locking carbohydrates and protective antioxidants
- Amino Acid Complex (Arginine, Leucine, Lysine): three structural amino acids that rebuild and strengthen the curl pattern from within
- Hydrolysed Vegetable Protein: plant-derived protein that reinforces fragile strands and improves elasticity
- Aloe Vera (Aloe Barbadensis Leaf Juice): the second ingredient in the formula, delivering deep botanical hydration
- Saccharomyces Polypeptides: yeast-derived peptides that strengthen the hair fibre
- 30-Second Fast-Acting Formula: rich, enveloping texture that delivers full results in under a minute
- 97.8% Naturally Derived, 97.3% Biodegradable Ingredients: one of Davines' most sustainable masks; vegan, cruelty-free, made in Italy
- 1. Cleanse First: Wash with LOVE CURL Cleansing Cream (or any sulphate-free curl shampoo) and gently squeeze excess water from your curls with a microfibre towel or cotton t-shirt.
- 2. Apply: Scoop a generous amount into your palm — more than you think for thick, dense, or coily hair. Distribute evenly through the lengths and ends, where curls need the most nourishment. Avoid heavy application at the scalp.
- 3. 30-Second Wait: Comb through with a wide-tooth comb to ensure every curl is coated. The fast-action formula does its work in just 30 seconds — no extended wait needed.
- 4. Rinse Thoroughly: Rinse with cool water to seal the cuticle and lock in moisture. Pat curls gently with a soft cotton or microfibre towel; never rough-towel curls.
- 5. Style as Usual. Pro Tip: For the full clinical result (5.3x nourishment, 100% less breakage, 72-hour frizz control), complete the entire LOVE CURL routine — Cleansing Cream, this mask 2-3 times per week, and LOVE CURL Cream on damp hair as a leave-in styler. For severely damaged or extremely dry curls, leave the mask on for 5-10 minutes for a deeper restorative treatment. Between washes, refresh with LOVE CURL Revitalizer on dry hair.
What is Davines LOVE CURL Mask used for?
Davines LOVE CURL Mask is a deeply nourishing, fast-acting rinse-off treatment formulated specifically for wavy and curly hair. The formula uses Regenerative Organic Certified™ baobab pulp extract from Burkina Faso, combined with hydrolysed vegetable proteins, aloe vera, and an amino acid complex of arginine, leucine, and lysine to deliver up to 5.3 times more nourishment, 100% less breakage, 16.1% improved elasticity, and 72 hours of anti-frizz when used as part of the full LOVE CURL routine. It is applied to damp hair after shampooing, left on for just 30 seconds, then rinsed.
What's the difference between Davines LOVE CURL Mask and LOVE CURL Cream?
Davines LOVE CURL Mask and LOVE CURL Cream serve different purposes in the curl care routine. LOVE CURL Mask is a rinse-off shower treatment used after shampooing — applied to damp hair, left on for 30 seconds, then rinsed out — to deliver deep nourishment, anti-breakage, and elasticity benefits. LOVE CURL Cream is a leave-in styling product applied to damp hair after the shower and not rinsed, providing curl definition, hold, and frizz control as the hair air-dries or diffuses. Both share the same hero baobab extract and are designed to work together as part of the complete LOVE CURL routine.
Is Davines LOVE CURL Mask safe for colour-treated hair?
Yes, Davines LOVE CURL Mask is safe for colour-treated, highlighted, and chemically processed curly hair. The formula is free from sulphates and parabens, and is vegan and cruelty-free. Its deeply hydrating action is particularly beneficial for colour-treated curls, which tend to be drier, more porous, and more prone to frizz, as the baobab and protein complex help replenish moisture and rebuild the fibre structure compromised during chemical services.
30 seconds. Zero breakage. Your curls thank you.
Meet LOVE CURL Mask, Davines' deep-nourishment treatment for wavy and curly hair that's tired of choosing between a 20-minute mask routine and well-treated coils. The clinical results are honestly hard to ignore: 5.3 times more nourished hair, 16.1% improved elasticity, 100% less breakage, and up to 72 hours of frizz-free curl definition. All delivered in 30 seconds of application time, when used as part of the full LOVE CURL ritual.
The hero ingredient is Regenerative Organic Certified™ baobab pulp extract, sourced from the Mrs. Ouattara Abiba women's association in Banfora, Burkina Faso. Baobab is a curl-care powerhouse — naturally rich in moisture-locking carbohydrates and protective antioxidants — and it's reinforced here with aloe vera, hydrolysed vegetable proteins, and an amino acid trio (arginine, leucine, lysine) that rebuilds the curl pattern from within. The texture is rich and enveloping; the rinse leaves curls visibly softer, bouncier, and more defined than they were before the wash even started.
The scent is unmistakably LOVE CURL: fresh fig and lime opening into luminous florals and grapefruit, settling into a soft drydown of musk and ambergris. 97.8% naturally derived, 97.3% biodegradable, vegan, made in Italy and one of Davines' most sustainable masks to date. Wash day, finally working in your favour.
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- 5.3x More Nourished Hair: clinically proven deep nourishment when used in the full LOVE CURL routine
- 100% Less Breakage: clinically demonstrated reduction in mechanical breakage with consistent use
- 16.1% Improved Elasticity: restores curl spring and bounce-back, so coils hold their shape longer
- 72-Hour Anti-Frizz & Curl Definition: keeps curls smooth, defined, and humidity-resistant for up to three days
- Enhances Natural Curl Shape: strengthens and accentuates your existing wave or curl pattern
- 30-Second Application: delivers salon-grade results without extending shower time
- Regenerative Organic Certified™ Baobab Pulp Extract: ethically sourced from a women's cooperative in Burkina Faso, rich in moisture-locking carbohydrates and protective antioxidants
- Amino Acid Complex (Arginine, Leucine, Lysine): three structural amino acids that rebuild and strengthen the curl pattern from within
- Hydrolysed Vegetable Protein: plant-derived protein that reinforces fragile strands and improves elasticity
- Aloe Vera (Aloe Barbadensis Leaf Juice): the second ingredient in the formula, delivering deep botanical hydration
- Saccharomyces Polypeptides: yeast-derived peptides that strengthen the hair fibre
- 30-Second Fast-Acting Formula: rich, enveloping texture that delivers full results in under a minute
- 97.8% Naturally Derived, 97.3% Biodegradable Ingredients: one of Davines' most sustainable masks; vegan, cruelty-free, made in Italy
- 1. Cleanse First: Wash with LOVE CURL Cleansing Cream (or any sulphate-free curl shampoo) and gently squeeze excess water from your curls with a microfibre towel or cotton t-shirt.
- 2. Apply: Scoop a generous amount into your palm — more than you think for thick, dense, or coily hair. Distribute evenly through the lengths and ends, where curls need the most nourishment. Avoid heavy application at the scalp.
- 3. 30-Second Wait: Comb through with a wide-tooth comb to ensure every curl is coated. The fast-action formula does its work in just 30 seconds — no extended wait needed.
- 4. Rinse Thoroughly: Rinse with cool water to seal the cuticle and lock in moisture. Pat curls gently with a soft cotton or microfibre towel; never rough-towel curls.
- 5. Style as Usual. Pro Tip: For the full clinical result (5.3x nourishment, 100% less breakage, 72-hour frizz control), complete the entire LOVE CURL routine — Cleansing Cream, this mask 2-3 times per week, and LOVE CURL Cream on damp hair as a leave-in styler. For severely damaged or extremely dry curls, leave the mask on for 5-10 minutes for a deeper restorative treatment. Between washes, refresh with LOVE CURL Revitalizer on dry hair.
What is Davines LOVE CURL Mask used for?
Davines LOVE CURL Mask is a deeply nourishing, fast-acting rinse-off treatment formulated specifically for wavy and curly hair. The formula uses Regenerative Organic Certified™ baobab pulp extract from Burkina Faso, combined with hydrolysed vegetable proteins, aloe vera, and an amino acid complex of arginine, leucine, and lysine to deliver up to 5.3 times more nourishment, 100% less breakage, 16.1% improved elasticity, and 72 hours of anti-frizz when used as part of the full LOVE CURL routine. It is applied to damp hair after shampooing, left on for just 30 seconds, then rinsed.
What's the difference between Davines LOVE CURL Mask and LOVE CURL Cream?
Davines LOVE CURL Mask and LOVE CURL Cream serve different purposes in the curl care routine. LOVE CURL Mask is a rinse-off shower treatment used after shampooing — applied to damp hair, left on for 30 seconds, then rinsed out — to deliver deep nourishment, anti-breakage, and elasticity benefits. LOVE CURL Cream is a leave-in styling product applied to damp hair after the shower and not rinsed, providing curl definition, hold, and frizz control as the hair air-dries or diffuses. Both share the same hero baobab extract and are designed to work together as part of the complete LOVE CURL routine.
Is Davines LOVE CURL Mask safe for colour-treated hair?
Yes, Davines LOVE CURL Mask is safe for colour-treated, highlighted, and chemically processed curly hair. The formula is free from sulphates and parabens, and is vegan and cruelty-free. Its deeply hydrating action is particularly beneficial for colour-treated curls, which tend to be drier, more porous, and more prone to frizz, as the baobab and protein complex help replenish moisture and rebuild the fibre structure compromised during chemical services.
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