- 2.4x Smoother Hair After One Use: clinically tested reduction in cuticle surface area for visibly sleeker strands
- 10x More Hydrated Hair: deep moisture infusion that addresses the root cause of frizz: dryness
- 72-Hour Anti-Frizz Control: keeps thick, coarse hair smooth and manageable for up to three days between washes
- Minimises Unwanted Volume: tames bulk without flattening the natural movement of the hair
- Makes Straightening Easier: creates a sleeker foundation that responds better to blow-drying and hot tools
- 30-Second Application: delivers salon-grade smoothing without extending shower time
- Regenerative Organic Certified™ Apple Pulp Extract: sourced from a regenerative farm in Borgo Val di Taro, Parma, Italy, rich in moisture-locking carbohydrates and protective antioxidants
- Babassu (Orbignya Oleifera) Seed Oil: Amazonian botanical oil that deeply nourishes thick, coarse hair without buildup
- Shea Butter Ethyl Esters: lightweight, fast-absorbing emollients that smooth without weighing the hair down
- Inulin: plant-derived polysaccharide that reinforces the protective film and locks in moisture
- Ethyl Olivate (Olive-Derived): smoothing emollient that tames cuticle texture for a sleeker finish
- 30-Second Fast-Acting Formula: rich, enveloping texture that works in under a minute
- 95.4% Naturally Derived, 92.3% Biodegradable Ingredients: vegan, cruelty-free, made in Italy
- 1. Cleanse First: Shampoo with LOVE SMOOTHING Shampoo (or any sulphate-free shampoo) and gently squeeze excess water from the hair before applying.
- 2. Apply: Scoop a generous amount into your palm — more for long, thick, or coarse hair. Distribute through the mid-lengths and ends, where frizz and dryness are most concentrated. Avoid heavy application at the scalp to preserve volume at the roots.
- 3. 30-Second Wait: Comb through with a wide-tooth comb to coat every strand evenly. The fast-action formula does its work in just 30 seconds — no extended wait required.
- 4. Rinse Thoroughly: Rinse with cool water to seal the cuticle and lock in the smoothing benefits. Pat dry gently with a microfibre towel; avoid rough drying which can re-introduce frizz.
- 5. Style as Usual. Pro Tip: For the full clinical result (2.4x smoother, 10x hydration, 72-hour frizz control), complete the entire LOVE SMOOTHING routine — Shampoo, this mask, and LOVE SMOOTHING Serum on damp hair as a leave-in. For very dry or coarse hair, use the mask in place of conditioner every wash. For moderately frizzy hair, swap your regular conditioner for the mask every 2-3 washes for an extra boost. Pair with a flat iron or blow-out brush to maximise the straightening effect.
What is Davines LOVE SMOOTHING Mask used for?
Davines LOVE SMOOTHING Mask is a fast-acting, deeply nourishing treatment formulated for thick, coarse, and frizzy hair. The formula uses Regenerative Organic Certified™ apple pulp extract from Italy, combined with babassu seed oil, shea butter esters, and inulin, to lock in moisture, smooth the cuticle, and reduce frizz. It is clinically shown to deliver 2.4 times smoother hair after one use, up to 10 times more hydration, and 72 hours of anti-frizz control when used as part of the full LOVE SMOOTHING routine. It is applied to damp hair after shampooing, left for 30 seconds, then rinsed.
How often should I use Davines LOVE SMOOTHING Mask?
Davines LOVE SMOOTHING Mask can be used 2-3 times per week as a standard smoothing treatment, or every wash for very dry or severely frizzy hair. Because the formula is fast-acting (just 30 seconds), it can replace regular conditioner without extending shower time. For moderately frizzy hair, Davines recommends alternating between LOVE SMOOTHING Conditioner on most washes and the mask every 2-3 washes for an extra boost of nourishment. For optimal clinical results, pair with LOVE SMOOTHING Shampoo and LOVE SMOOTHING Serum as a complete routine.
Does Davines LOVE SMOOTHING Mask help straighten hair?
Yes, Davines LOVE SMOOTHING Mask can significantly improve the results of straightening. By smoothing the cuticle, minimising unwanted volume, and deeply hydrating thick or coarse hair, the mask creates a sleeker foundation that responds better to flat irons, blow-dryers, and styling brushes. It does not chemically straighten the hair, but it makes mechanical straightening faster, easier, and longer-lasting, with the added benefit of up to 72 hours of frizz control afterwards.
Frizz, finally outranked.
Meet LOVE SMOOTHING Mask, Davines' fast-acting smoothing treatment for the thick, coarse, frizzy hair that has been losing the daily battle with humidity, weather, and stubborn texture. The clinical results land where it matters: 2.4 times smoother hair after a single use, 10 times more hydration, and 72 hours of frizz control when used as part of the full LOVE SMOOTHING routine. Apply, wait 30 seconds, rinse. That's the whole ritual.
The hero ingredient is Regenerative Organic Certified™ apple pulp extract, sourced from Mr. Francesco Querzola's farm in Borgo Val di Taro, Parma, Italy. Apple pulp is naturally rich in carbohydrates that lock moisture into the hair shaft and antioxidants that protect the cuticle from oxidative damage — exactly what thick, dry, frizz-prone hair needs to lie flat without losing softness. Combined with Amazonian babassu seed oil, shea butter ethyl esters, inulin, and olive-derived ethyl olivate, the formula delivers genuinely deep nourishment in a texture that still rinses clean.
The feel is rich and enveloping; the scent is a fresh wash of zesty citrus and delicate florals settling into a soft musky base. 95.4% naturally derived, 92.3% biodegradable, vegan, made in Italy. A non-negotiable wash-day step for anyone who's tired of having to fight their hair to wear it down.
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- 2.4x Smoother Hair After One Use: clinically tested reduction in cuticle surface area for visibly sleeker strands
- 10x More Hydrated Hair: deep moisture infusion that addresses the root cause of frizz: dryness
- 72-Hour Anti-Frizz Control: keeps thick, coarse hair smooth and manageable for up to three days between washes
- Minimises Unwanted Volume: tames bulk without flattening the natural movement of the hair
- Makes Straightening Easier: creates a sleeker foundation that responds better to blow-drying and hot tools
- 30-Second Application: delivers salon-grade smoothing without extending shower time
- Regenerative Organic Certified™ Apple Pulp Extract: sourced from a regenerative farm in Borgo Val di Taro, Parma, Italy, rich in moisture-locking carbohydrates and protective antioxidants
- Babassu (Orbignya Oleifera) Seed Oil: Amazonian botanical oil that deeply nourishes thick, coarse hair without buildup
- Shea Butter Ethyl Esters: lightweight, fast-absorbing emollients that smooth without weighing the hair down
- Inulin: plant-derived polysaccharide that reinforces the protective film and locks in moisture
- Ethyl Olivate (Olive-Derived): smoothing emollient that tames cuticle texture for a sleeker finish
- 30-Second Fast-Acting Formula: rich, enveloping texture that works in under a minute
- 95.4% Naturally Derived, 92.3% Biodegradable Ingredients: vegan, cruelty-free, made in Italy
- 1. Cleanse First: Shampoo with LOVE SMOOTHING Shampoo (or any sulphate-free shampoo) and gently squeeze excess water from the hair before applying.
- 2. Apply: Scoop a generous amount into your palm — more for long, thick, or coarse hair. Distribute through the mid-lengths and ends, where frizz and dryness are most concentrated. Avoid heavy application at the scalp to preserve volume at the roots.
- 3. 30-Second Wait: Comb through with a wide-tooth comb to coat every strand evenly. The fast-action formula does its work in just 30 seconds — no extended wait required.
- 4. Rinse Thoroughly: Rinse with cool water to seal the cuticle and lock in the smoothing benefits. Pat dry gently with a microfibre towel; avoid rough drying which can re-introduce frizz.
- 5. Style as Usual. Pro Tip: For the full clinical result (2.4x smoother, 10x hydration, 72-hour frizz control), complete the entire LOVE SMOOTHING routine — Shampoo, this mask, and LOVE SMOOTHING Serum on damp hair as a leave-in. For very dry or coarse hair, use the mask in place of conditioner every wash. For moderately frizzy hair, swap your regular conditioner for the mask every 2-3 washes for an extra boost. Pair with a flat iron or blow-out brush to maximise the straightening effect.
What is Davines LOVE SMOOTHING Mask used for?
Davines LOVE SMOOTHING Mask is a fast-acting, deeply nourishing treatment formulated for thick, coarse, and frizzy hair. The formula uses Regenerative Organic Certified™ apple pulp extract from Italy, combined with babassu seed oil, shea butter esters, and inulin, to lock in moisture, smooth the cuticle, and reduce frizz. It is clinically shown to deliver 2.4 times smoother hair after one use, up to 10 times more hydration, and 72 hours of anti-frizz control when used as part of the full LOVE SMOOTHING routine. It is applied to damp hair after shampooing, left for 30 seconds, then rinsed.
How often should I use Davines LOVE SMOOTHING Mask?
Davines LOVE SMOOTHING Mask can be used 2-3 times per week as a standard smoothing treatment, or every wash for very dry or severely frizzy hair. Because the formula is fast-acting (just 30 seconds), it can replace regular conditioner without extending shower time. For moderately frizzy hair, Davines recommends alternating between LOVE SMOOTHING Conditioner on most washes and the mask every 2-3 washes for an extra boost of nourishment. For optimal clinical results, pair with LOVE SMOOTHING Shampoo and LOVE SMOOTHING Serum as a complete routine.
Does Davines LOVE SMOOTHING Mask help straighten hair?
Yes, Davines LOVE SMOOTHING Mask can significantly improve the results of straightening. By smoothing the cuticle, minimising unwanted volume, and deeply hydrating thick or coarse hair, the mask creates a sleeker foundation that responds better to flat irons, blow-dryers, and styling brushes. It does not chemically straighten the hair, but it makes mechanical straightening faster, easier, and longer-lasting, with the added benefit of up to 72 hours of frizz control afterwards.
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